"Internet of Things" Alliances: conflicting cognitive frames in new product development

“物联网联盟”项目是对物联网战略联盟的比较分析，旨在探索基于物理和数字世界不同实践的合作伙伴的认知框架如何塑造新产品开发。项目重点关注博世与合作伙伴的卓越研发合作。总体目标是定义和分析管理者持有的相反的心理模型，并探索它们与新产品开发实践的联系。在建立比较证据基础的过程中，本研究旨在帮助理解如何解决潜在的冲突观点，以及如何优化新产品开发过程。

The "Internet of Things Alliances" project, is a comparative analysis of the Internet of Things strategic alliances that aims to explore how new product development is shaped by cognitive frames of partners grounded in different practices of the physical and the digital world. The project focuses on the prominent R&D cooperation of Bosch with its partners. The overarching objective is to define and analyse the opposing mental models held by managers, and explore their connection with the new product development practices. In developing a comparative evidence base, the research aims to contribute to understanding how the potential conflicting views are resolved and how the process of new product development can be optimized.