Culture Changes Regarding Alcohol on a College Campus

描述（由申请人提供）：本研究提出了三个长期目标：减少密歇根州立大学大学生饮酒事件的频率和数量。加强学生饮酒的负责任模式。改变学生对酒精使用的看法，使他们更能反映实际的校园使用模式。方法：使用国家大学健康评估（NCHA）调查数据（基线第一年，以及随后两年的数据），明尼苏达州立大学曼卡托分校（MSU）试图测量学生行为和饮酒认知的变化。密歇根州立大学的变化量将与对照校区圣克劳德州立大学的变化量进行比较。基于NCHA数据的定向社会规范信息将用于向当前和即将入学的学生展示实际的酒精

DESCRIPTION (provided by applicant): This research proposes three long-term goals: To decrease the frequency and amount of drinking episodes by college students at MSU. To increase responsible use patterns by students who are using alcohol. To change student perceptions of alcohol use so they are more reflective of actual campus use patterns. Approach: Using the National College Health Assessment (NCHA) survey data (baseline year one, and data in each of the subsequent two years), Minnesota State University, Mankato (MSU) seeks to measure changes in student behaviors and perceptions of alcohol use. The amount of change at MSU will then be compared to the amount of change at a control campus, St. Cloud State University. Targeted social norming messages based on the NCHA data will be used to demonstrate to current and incoming students that actual alcohol use by MSU peers is lower than most students presently perceive it. This data will also be used to develop a positive norming message that demonstrates the responsible drinking patterns that the majority of MSU students report. Additionally, alcohol-free programming opportunities that provide safe, fun alternatives for college students will be provided on a consistent basis and during key times. These programs respond to the need for alternatives to drinking and provide a structured environment to reinforce social marketing messages. Utilizing the NCHA survey data on alcohol behavior and perceptions of behavior, the proposed study will investigate if through using a combination of enhanced programming, clear and consistent policy expectations, and social norming, positive changes can be made in the campus culture regarding alcohol use and responsible drinking patterns.