Digital Adoption in the UK Museum Sector: A Qualitative Evaluation of Online Visitor-Experience

过去一年，参观者的行为和参与模式发生了快速而广泛的变化，由于新冠肺炎的流行，迫使美术馆和博物馆(以下简称博物馆)加快了采用数字技术的步伐。未来四年是一个机会，可以探索这种变化是否是永久性的，以及随着现场游客的回归，数字参与战略将如何发展。然而，评估在线参与度的方法缺乏记录内容到达谁，或受众的质量体验的手段。因此，我的研究将结合博物馆研究、数字人文和信息技术的方法来开发博物馆在线内容的评估方法。

The last year has seen rapid and wide-ranging changes to visitor behaviours and modes of engagement, forcing an accelerated pace of digital adoption in galleries and museums (hereinafter "museums") due to the COVID-19 pandemic. The next four years present an opportunity to explore whether such changes are permanent and how digital engagement strategies develop as on-site visitors return. However, methods of evaluating online engagement lack the means to record who the content reaches, or audiences' qualitative experience. My research will therefore combine methods from museum studies, digital humanities and information technologies to develop methods of evaluation for museums' online content.