New technologies in Design - Television short life design

独特的是，电视广播技术塑造了我们的生活，定义了大众文化。新兴技术创造了不断增长的“短寿命设计”（SLD），向人群传播，然后被丢弃。这是一个值得思考的丰富领域，因为它定义了新闻节目的本质。随着我们进入新世纪，SLD将在我们接收和发送信息的方式中发挥越来越大的作用。它也呈现出一种二分法；一方面，它是短暂的，另一方面，它往往传达深刻的材料与紧急和关键的重要性。这种输出的即时性依赖于设计师/记者对移动图像、声音、文本、图形和虚拟环境的控制；因此，设计和新闻的界限变得模糊了。一篇研究论文将被用来建立一个起点；它将首先根据对从业人员和权威人士的一系列采访，确定广播新闻制作中SLD应用的范围。新兴的讨论将由一个网站和专题讨论会提供支持，从演讲者提供的信息探索开始，演讲者能够清晰地表达对20世纪80年代SLD根源的权威观点，这一时期纸板技术正在结束，让位于革命性的Quantel Paintbox技术，该技术重新定义了行业，为新的技术未来铺平了道路。今天的比较将通过对中央电视台创意部门的持续观察来覆盖，承认过去20年的发展。这一情报收集将通过与中央电视台的合作和访问他们的大量档案来支持。驱动主题将侧重于比较分析，包括广播SLD的技术和文化意义，它如何塑造并继续定义我们与电视广播信息的互动。演讲将探讨设计在这种新技术中的功能，它如何改变了设计师角色的本质，在创造力和沟通等方面呈现出更大的控制力。探究计划范围论述将涉及SLD的视觉语言，它如何为广播电视创造了一种新秩序，呈现出以信息为特征的“第四维度”，包括运动图像、排版、声音、图形和虚拟环境。越来越多的设计师被解放出来，可以在屏幕上创造信息丰富的环境，让SLD传递高科技、超级信息。作为回应，观众/消费者已经发展出更高水平的视觉素养来解码这些信息，从而推动了对技术进步和更高性能的需求。该调查旨在通过个案研究SLD的例子来认识这一现象，因为它可能为进一步的研究提供一个重点。该研究的目的是：将从事SLD的从业者和研究人员聚集在一起；面对研究课题，建立或不建立一个合理的研究结构；将SLD作为设计/新闻的一个相对较新的子主题；在历史的、技术的、知识的和社会学的框架中定位SLD的作用；预测未来发展的可能情景；参与和促进国家层面关于特殊学习障碍的辩论；与广泛的学术界分享新兴的话语/研究。讨论的方向将由一个咨询小组通过一个网站、两次专题讨论会和在期刊和会议文件上发表的产出来指导，为进一步的讨论铺平道路。由私家侦探主持的谘询小组将负责管理新出现的论述，确定进一步调查的主要领域，评估进展情况，并指导研究方向。

Uniquely, television broadcast technology shapes our lives and defines the mass culture. New and emerging technology has created an ever-increasing growth in 'short life design' (SLD), broadcast to a population and then discarded. It is a rich area for reflection because it defines the nature of news programmes. As we move through a new century, SLD is set to play an increasing role in the way we receive and send information. It also presents a dichotomy; on the one hand it is ephemeral, on the other, it often communicates profound material with urgency and critical importance. The instant nature of this output relies on the designer/journalist having control over moving image, sound, text, graphics and virtual environments; as a consequence, the boundaries of design and journalism have become blurred.A research paper will used to establish a starting point; it will commence with the scoping of SLD applications within the production of broadcast news based upon a series of interviews with practitioners and voices of authority. The emerging discourse will be supported by a website and symposia, commencing with the exploration of information presented by speakers who are able to articulate an authoritative perspective about the roots of SLD in the 1980s, a period when cardboard technology was concluding, giving way to the revolutionary Quantel Paintbox technology which redefined the industry, paving the way to a new technological future. Present day comparisons will be overlaid through a sustained observation of the creative departments within Central TV, acknowledging the developments of the last 20 years. This intelligence gathering will be supported through co-operation with Central TV and access to their substantial archive. The driving theme will focus on a comparative analysis that embraces the technological and cultural significance of broadcast SLD, how it has shaped and continues to define our interaction with television broadcast information. The discourse will explore the function of design within this new technology, how it has changed the nature of the designers' role, presenting greater control over aspects such as creativity and communication. Plan of enquiryThe scoping discourse will address the visual language of SLD, how it has created a new order for broadcast television, presenting a 'fourth dimension' characterised by information that embraces moving image, typography, sound, graphics and virtual environments. Increasingly, the designer is liberated to create on-screen, information rich environments that engage SLD to relay high technology, super-information. In response, the viewer/consumer has developed greater levels of visual literacy to decode this information, fuelling an appetite for advances in technology and higher performance. The enquiry seeks to recognise this phenomenon through case study examples of SLD as it may present a focus for further research.The intention of the research is to:bring together practitioners and researchers who engage with SLD;confront the research topic, establishing or otherwise, SLD as a legitimate research construct;place SLD in context as a relatively new sub-topic of design/journalism;locate the role of SLD within historical, technological, intellectual and sociological frameworks;project potential scenarios for the future development of SLD;engage and stimulate national level debate on SLD;share the emerging discourse/research to a wide academy.The direction of discourse will be guided by an Advisory Panel through a website, two symposiums and published outputs in journals and conference papers paving the way to further discourse. The Advisory Panel chaired by the PI will manage the emerging discourse identifying the principal areas for further investigation, evaluate progress and steer the research direction.