News and ad effects on alcohol risk perception

描述（由申请人提供）：先前的项目表明，媒体对酒精在犯罪和伤害中的作用报道不足。这项研究将采取关键的下一步-通过控制实验证明媒体报道酒精在犯罪和伤害中的作用的影响。我们将使用美国报纸上关于犯罪和意外伤害的随机样本。我们还将利用反映美国人口统计规范的全国参与人口，以进一步提高我们结果的普遍性和潜在的公众影响。故事将被实验性地操纵成有或没有提到酒精作为犯罪或事故的因果因素的版本。结果将检查对酒精相关风险的关注和对酒精控制政策的支持。我们还将评估这些新闻故事的影响以及酒精广告的影响可能的心理机制，在我们实验室的初步研究结果令人鼓舞。特别是，我们将研究广告对自动激活的态度和评价性条件反射机制对年轻人的酒精风险认知和参与危险酒精相关行为的意愿的影响，使用旨在复制实际电视观看行为的许多上下文元素的实验设计。公共卫生相关性：这项拟议中的研究有可能提供明确的证据，说明记者和编辑选择纳入或排除有关酒精在犯罪或伤害中的作用的信息的影响。我们之前的工作表明，这有助于塑造美国人口的酒精风险认知和酒精控制政策支持。这些发现可能会被媒体倡导者和新闻学院的新闻培训计划用于影响新闻实践。此外，对广告和新闻效应背后的心理机制的进一步研究，可能会对广告如何以及为什么会影响青少年和年轻人的冒险行为提供越来越有说服力的解释，并可能产生重大的公共政策后果。

DESCRIPTION (provided by applicant): The prior project demonstrated dramatic media under-coverage of alcohol's role in crime and injury. This study will take a crucial next step-demonstrating through controlled experiment the impact of media coverage of alcohol's role in crime and injury. We will do so using a random sample of U.S. newspaper stories about crime and unintended injury. We will also utilize a national participant population reflecting U.S. demographic norms, to further increase the generalizability and potential public impact of our results. Stories will be experimentally manipulated into versions with and without mention of alcohol as a causal factor in the crime or accident. Outcomes will examine concern about alcohol-related risks and on support for alcohol-control policies. We will also assess possible psychological mechanisms for the effects of these news stories as well as for the effects of alcohol advertisements, following up encouraging preliminary study results in our laboratory. In particular, we will examine impact of advertisements on automatically-activated attitudes and evaluative conditioning mechanisms on young adults' alcohol risk perceptions and willingness to engage in risky alcohol-related behaviors, using an experimental design intended to replicate many of the contextual elements of actual television viewing behavior. PUBLIC HEALTH RELEVANCE: The proposed research has the potential to provide definitive evidence regarding the impact of reporters' and editors' choice to include or exclude information about alcohol's role in crime or injury. Our prior work suggests this helps shape alcohol risk perceptions and alcohol-control policy support in the U.S. population. Such findings might be used to influence journalism practice by media advocates and journalism faculty in journalism training programs. Moreover, the further examination of psychological mechanisms behind advertising as well as news effects may provide an increasingly convincing account of how and why advertisements may influence risk-taking behavior among adolescents and young adults, with potentially significant public-policy ramifications.