Behavioral Brand Builder - A brand development training program with an integrate

描述（由申请人提供）：自艾滋病毒/艾滋病开始流行以来，药物滥用和成瘾与艾滋病毒/艾滋病密切相关。虽然注射吸毒在这方面是众所周知的，但非注射吸毒在艾滋病毒传播中所起的作用比一般认识到的更大。药物滥用会损害判断力和不安全的性行为。任何方式的药物滥用都可能使一个人在醉酒或兴奋时由于决策能力受损而面临感染艾滋病毒的风险，并可能导致不安全的性行为，包括不使用避孕套，这使他们面临感染和传播艾滋病毒的风险。 减少艾滋病毒/艾滋病和其他性传播疾病取决于成功地改变一系列危险行为，特别是坚持和有效地使用避孕套。已证明，正确使用康培酮可降低总体和高危人群的艾滋病毒/性传播感染率。由于这些疾病给公共卫生造成巨大负担，有效的行为改变策略至关重要。 在这项研究中，我们的研究团队提出开发行为品牌塑造者（B3）。B3是一个用户友好的分步培训指南，具有基于品牌原则开发品牌预防计划和服务的集成工具，利用行为和科学证据沿着以及经验证的指标和评估工具来衡量品牌计划的有效性。这项研究建立在我们团队在丰富的互联网应用程序Web开发，可用性设计，健康品牌和公共卫生方面的工作基础上。我们的团队包括品牌发展、性健康、药物滥用、公共政策、定量和定性方法以及网站开发方面的专业知识。 长期产品目标是开发用户友好的B3，跨领域，以帮助：1）增加行为健康干预领域研究人员的KSA，2）增加转化研究的投资回报，2）最终通过品牌推广提高健康行为的吸收和有效性。 公共卫生相关性：Behavioral Brand Builder（B3）是一个用户友好、循序渐进的培训指南，其中包含基于品牌原则开发品牌预防计划和服务的集成工具，利用行为和科学证据沿着以及经验证的指标和评估工具来衡量品牌计划的有效性。它旨在帮助：1）增加了行为健康干预领域研究人员的KSA，2）增加了转化研究的投资回报，2）最终提高了通过品牌推广采用健康行为的吸收和有效性。

DESCRIPTION (provided by applicant): Drug abuse and addiction have been closely linked with HIV/AIDS since the beginning of the epidemic. Although injection drug use is well known in this regard, non-injection drug abuse plays a greater role in the spread of HIV than is generally recognized. Drug abuse can impair judgment and unsafe sexual behavior. Drug abuse by any method can put a person at risk for contracting HIV due to impaired decision making while intoxicated or high, and can lead to unsafe sexual practices including lack of condom use, which puts them at risk for contracting and transmitting HIV. The reduction of HIV/AIDS and other sexually transmitted diseases depends on successfully changing a range of risky behaviors, especially consistent and effective condom use. Condoms, when used correctly, have been shown to reduce HIV/STI rates overall and in high risk populations. With the enormous public health burden of these diseases, effective behavior change strategies are essential. In this study, our research team proposes to develop the Behavioral Brand Builder (B3). B3 is a user- friendly, step-by-step training guide with integrated tools for development of branded prevention programs and services based on branding principles leveraging behavioral and scientific evidence along with validated metrics and evaluation tools to measure the effectiveness of branded program. The research builds upon prior work in rich internet application web development, usability design, health branding and public health from our team. Our team includes expertise in brand development, sexual health, drug abuse, public policy, quantitative and qualitative methodology, and web development. The long-term product goal is to develop the B3 to be user-friendly, cross-domain to help to: 1) increased KSA for researchers in the field of behavioral health interventions, 2) increased return on investment for translational research, and 2) ultimately improved uptake and effectiveness health behavior adoption for through branding. PUBLIC HEALTH RELEVANCE: Behavioral Brand Builder (B3) is a user-friendly, step-by-step training guide with integrated tools for development of branded prevention programs and services based on branding principles leveraging behavioral and scientific evidence along with validated metrics and evaluation tools to measure the effectiveness of branded program. It is designed to help to: 1) increased KSA for researchers in the field of behavioral health interventions, 2) increased return on investment for translational research, and 2) ultimately improved uptake and effectiveness health behavior adoption for through branding.