A Rewards Program Contributing to Healthier Eating in Restaurants & Schools

描述（由申请人提供）：这项研究将扩大，实施和评估一个以餐馆为基础的激励计划，该计划为学校提供资金，以支持学校健康计划（如体育活动，营养教育和健康午餐计划），同时鼓励和奖励餐馆的健康饮食行为。该项目是有史以来第一次研究探索使用激励措施，以学校作为增加儿童和家庭健康行为的工具。该提案建立在CDC和NIH授予申请公司HEALTHY DINING的SBIR赠款的基础上。第二阶段奖励计划的目标包括：1）将奖励计划扩大到整个加州的学校和餐馆; 2）衡量家庭对该计划的认识和参与程度，学校促销活动产生的餐馆销售额，以及餐馆向学校提供的健康倡议资金; 3）制定战略，在第三阶段期间在全国范围内扩大奖励计划。学区领导、当地家长教师会和其他人将通过学校的沟通渠道向孩子和家长宣传奖励计划。在全国范围内长期实施这一奖励计划将导致餐馆销售产生大量资金，以帮助支持学校健康计划。此外，该提案有可能显著改善我国家庭的健康，因为它将激励餐馆提供和选择更健康的选择，并有助于预防和控制儿童和成人的肥胖和其他与营养有关的健康风险。

DESCRIPTION (provided by applicant): This research will expand, implement and evaluate a restaurant-based incentive program that provides funding to schools to support school Wellness Initiatives (such as physical activity, nutrition education, and healthier lunch programs) while encouraging and rewarding healthy eating behaviors in restaurants at the same time. This project represents the first study ever to explore the use of incentives to schools as a vehicle fo increasing healthful behaviors of children and families. This proposal builds on previous SBIR grants awarded by CDC and NIH to the applicant company, HEALTHY DINING. The goals of the Phase II REWARDS PROGRAM include: 1) expanding the REWARDS PROGRAM to schools and restaurants throughout California; 2) measuring increased awareness and participation by families in the program, restaurant sales generated by the school promotions, and funds made available from the restaurants to the schools for the Wellness Initiatives; and 3) developing strategies to expand the PROGRAM nationwide during Phase III. School district leaders, local PTA and others will help promote the REWARDS PROGRAM to both children and parents through the schools' communication channels. Long term implementation of this REWARDS PROGRAM nationwide will result in significant funding being generated by restaurant sales to help support school Wellness programs. Additionally, this proposal has the potential to significantly improve the health of our nation's families, as it will incentivize the availability and selection of healthier choices at restaurants and contributes to the prevention and control of obesity and other nutrition-related health risks in both children and adults.