Bridging Communication Gaps to Achieve Healthy Weight in Black Communities

描述（由申请人提供）：本申请要求支持一个题为“弥合沟通差距，实现黑人社区健康体重”的科学研讨会，根据PA-12-212。2014年的研讨会将是在非裔美国人合作肥胖研究网络（AACORN）主持下召开的两年期研讨会系列中的第六次，AACORN是一个位于宾夕法尼亚大学的国家研究网络。AACORN联系学者，研究人员和社区为基础的研究合作伙伴，努力提高研究的质量，数量和有效的翻译，以解决非洲裔美国人社区的体重问题。拟议的为期2.5天的科学研讨会将吸引80 - 100名学术研究人员和社区合作伙伴参加，以实现以下目标：1）确定有可能改善与黑人社区健康饮食、积极生活和肥胖有关的循证公共卫生信息和干预战略的传播和吸收的沟通方法，2）探索最佳做法，以提高学术研究人员和社区研究伙伴的能力，利用目标1下确定的方法，通过各种沟通渠道，有效地接触决策者和黑人社区利益攸关方的各种受众。与会者将包括学术学者，在培训中，以及来自公共卫生，营养和食品研究，运动科学，公共政策，市场营销，新闻，民权和社区组织，神职人员，企业主和外行社区的专业人士。研讨会的理由涉及到需要提高学术研究人员，社区合作伙伴和关键行为者/利益相关者之间的研究翻译和交流的有效性，以及医学研究所（IOM）最近的建议。鉴于移徙组织的建议以及该专题作为本组织研究和先前国家讲习班的自然延伸的适当性，本组织专门举办了一次关于有效传播循证保健信息和干预战略的讲习班。该重点直接涉及NIH消除肥胖和心血管疾病中种族/民族差异的战略目标。研讨会的内容将由一个既定的沟通框架提供信息。研讨会会议将解决与食品，体育活动，以及基于框架的黑人儿童和成人的体重问题的信息环境的各个方面。演讲者将包括在肥胖预防，营销，通信，新闻，广告和广播/电视/印刷媒体的专业知识的个人。将通过社会营销活动和介绍讲习班期间确定的最佳做法的手稿传播讲习班成果。将通过AACORN的网站和Listserv建立和传播一个相关资源集。将要求讲习班参加者完成一项在线评价调查，以便根据他们在讲习班上的经验提供反馈和建议。

DESCRIPTION (provided by applicant): This application requests support for a scientific workshop entitled, "Bridging Communication Gaps to Achieve Healthy Weight in Black Communities", under PA-12-212. The 2014 workshop will be the 6th in a successful series of biennial workshops convened under the auspices of the African American Collaborative Obesity Research Network (AACORN), a national research network that is based at the University of Pennsylvania. AACORN links scholars, researchers and community-based research partners nationally in efforts to increase the quality, quantity, and effective translation of research to address weight issues in African American communities. The proposed 2.5-day scientific workshop will engage 80 - 100 academic researchers and community partners to achieve the following aims: 1) identify communication approaches that have the potential to improve dissemination and uptake of evidence-based public health messages and intervention strategies related to healthy eating, active living, and obesity in black communities, and 2) explore best practices for enhancing the capacity of academic researchers and community research partners for using the approaches identified under Aim 1 to reach diverse audiences of decision makers and black community stakeholders effectively, through various communication channels. Participants will include academic scholars, scholars-in-training, and professionals from public health, nutrition and food studies, exercise science, public policy, marketing, journalism, civil rights and community-based organizations, clergy, business owners, and the lay community. The rationale for the workshop relates to the need to increase the effectiveness of research translation and communication among academic researchers, community partners, and key actors/stakeholders, and on recent recommendation from the Institute of Medicine (IOM). An AACORN workshop devoted to the topic of effective communication of evidence-based health messages and intervention strategies is timely given the IOM recommendation and the appropriateness of this topic as a natural extension of AACORN's research and prior national workshops. The focus directly addresses NIH strategic goals for elimination of racial/ethnic disparities in obesity and cardiovascular diseases. Workshop content will be informed by an established communication framework. Workshop sessions will address aspects of message environments related to food, physical activity, and weight issues among black children and adults based on the framework. Speakers will include individuals with expertise in obesity prevention, marketing, communication, journalism, advertising, and radio/television/print media. Workshop outcomes will be disseminated via a social marketing campaign and manuscript describing best practices identified during the workshop. A collection of relevant resources will be created and disseminated via AACORN's website and Listserv. Workshop participants will be asked to complete an online evaluation survey to provide feedback and suggestions based on their experience at the workshop.