Media Literacy Intervention for Indoor Tanning Prevention

描述（由申请人提供）：暴露在室内晒黑的紫外线下会增加患黑色素瘤的风险，黑色素瘤是一种致命的皮肤癌。尽管存在风险，年轻女性还是经常使用室内晒黑设施。研究表明，晒黑社会规范与室内晒黑行为有关，而大众媒体是晒黑社会规范的重要来源。然而，迄今为止，很少有研究调查如何解决媒体对室内晒黑的影响和社会规范。我们建议通过评估一种预防室内晒黑的新方法，即媒体素养干预（MLIs）来解决这一知识差距。在mli中，参与者将首先批判性地分析影响促进社会规范的媒体内容和功能（分析），并在此基础上发展反信息，以帮助自己和同伴抵制促进媒体效应和社会规范（生产）。此外，我们将利用创新的方法来制作：数字故事制作和数字论据制作。通过评估这些新生产方法的有效性，我们寻求改进当前的mli。除了确定mli和数字故事制作的功效外，我们还将研究它们的认知、情感和社会过程。一项组随机对照试验将评估mli的疗效。参与者将是女性联谊会成员（18-24岁），聚集在她们的分会中（K=36）。我们将随机将姐妹会分会分配到具有数字故事制作组的MLI (k=12)，具有数字论点制作组的MLI （k=12）和仅评估对照组（k=12）。干预措施将于10月交付。在12月的2个月，2月的4个月和4月的6个月，将两个mli相互比较，并与对照组进行室内晒黑率的比较。中介分析将检验干预效果的假设过程。如果有效，这项研究可以为未来在广泛领域的干预提供信息，即如何利用媒体素养和参与性生产反信息，使社区成员能够抵制有害的媒体影响和社会规范。

DESCRIPTION (provided by applicant): Exposure to the ultraviolet rays of indoor tanning increases the risk of melanoma, the fatal form of skin cancer. Despite the risk, young women frequent indoor tanning facilities. Research indicates that protanning social norms are associated with indoor tanning behavior and that an important source of protanning social norms is the mass media. To date, however, little research has investigated how to address the media effects and social norms on indoor tanning. We propose to address this gap in knowledge by evaluating a novel approach to indoor tanning prevention, media literacy interventions (MLIs). In the MLIs, participants will first critically analyze the content and functons of the media influencing protanning social norms (analysis) and on this basis will develop counter-messages to help themselves and peers resist protanning media effects and social norms (production). Furthermore, we will utilize innovative approaches to production: digital story production and digital argument production. By evaluating the efficacy of these novel approaches to production, we seek to improve the current MLIs. In addition to determining the efficacy of MLIs and digital story production, we will examine their cognitive, affective, and socil processes. A group-randomized controlled trial will evaluate the efficacy of the MLIs. Participants will be sorority member women (ages 18-24), clustered within their chapters (K=36). We will randomly assign sorority chapters to an MLI with digital story production group (k=12), an MLI with digital argument production group (k=12), and an assessment-only control group (k=12). The interventions will be delivered in October. The two MLIs will be compared against each other and against the control group in indoor tanning rates at 2 months in December, 4 months in February, and at 6 months in April. Mediation analyses will examine the postulated process of intervention effects. If effective, this study could inform future interventions in broad fields about how to use media literacy and participatory production of counter messages to empower community members to resist harmful media effects and social norms.