The Role of Academic Detailing in Health Care Improvement: NaRCAD International Conference Series on Academic Detailing

摘要 学术细节使用社会营销技术进行推广教育， 一线临床医生，提高医疗质量和患者的治疗效果。许多组织， 包括AHRQ赠款，最近实施或正在考虑启动计划， 学术细节国家学术细节资源中心（NaRCAD）提供 帮助这些群体。2013年，NaRCAD发起了一次由人权问题咨询机构支持的年度会议。 系列，以便分享知识，并帮助指导和改善该领域的工作， 不断变化的卫生保健格局 .我们建议改进和扩大这一系列会议 从2016年到2018年的年度会议，重点是提高学术的影响力， 详细介绍改善医疗保健的举措。 在主办这些会议时，我们将 继续为社区提供论坛， 专业人员从事学术细节和临床推广教育，以美国健康 关怀社区年度会议展示了学术细节和提高的最佳实践 学术细节在质量改进中的作用的可见性。会议系列还 维持和扩大NaRCAD的学术细节计划网络，允许进一步 会议的特点是混合了正式全体会议 来自该领域领导者的演讲，包括讨论和分组会议， 互动时间;两种会议类型都将解决当前的知识状态，最佳共享 实践，并确定该领域新出现的问题。组织和个人将能够 提交其工作，以便在大会届会上作介绍。 这一重要举措的发展。 这些会议对将参加的各种利益攸关方都很有价值， 包括使用学术细节的公共和私人组织，医疗补助机构， 政策制定者、公共卫生机构、学者、保险公司、对医疗保健感兴趣的非营利组织 改善和消费者。会议记录将作为教育材料 为美国更大的学术细节社区服务。会议材料，以及 作为专业准备的视频演示，将在我们的资源和 会议后的学习中心，作为长期的资源，以及 促销品。作为国内和国际学术界唯一建立的会议， 详细介绍组织，我们持续的会议系列有助于加强学术详细介绍 实践和提高医疗质量。最后，分享、审议和吸取经验教训， 这些会议导致全球学术细节的实践变化，并提高 医疗保健系统准备实施变革。

Abstract Academic detailing uses social marketing techniques to conduct outreach education with front-line clinicians and improve health care quality and patient outcomes. Many organizations, including AHRQ grantees, have recently implemented or are considering initiating programs of academic detailing. The National Resource Center for Academic Detailing (NaRCAD) provides assistance for these groups. In 2013 NaRCAD initiated an AHRQ-supported annual conference series to allow the sharing of knowledge and help guide and improve the field within the evolving health care landscape . We propose to improve and expand this conference series with annual meetings from 2016 through 2018 to focus on enhancing the impact of academic detailing on health care improvement initiatives. In hosting these conferences we will continue to provide a forum for the community of professionals working on academic detailing and clinical outreach education to the US health care community. The annual sessions showcase best practices in academic detailing and raise the visibility of the role of academic detailing in quality improvement. The conference series also sustain and expand NaRCAD's network of academic detailing programs, allowing for further The conferences feature a mix of formal plenary presentations from leaders in the field with discussion and breakout sessions that provide ample time for interaction; both session types will address the current state of knowledge, share best practices and identify emerging issues in the field. Organizations and individuals will be able to submit their work for presentation at the conference sessions. growth of this important approach. The conferences will be valuable for a wide variety of stakeholders who will participate, including public and private organizations using academic detailing, Medicaid agencies, policymakers, public health agencies, academics, insurers, non-profits interested in health care improvement and consumers. The conference proceedings will serve as educational materials for the greater academic detailing community in the US. Materials from the conference, as well as professionally prepared video presentations, will be freely available online in our Resource & Learning Center after the conference, serving as long-standing resources as well as promotional items. As the only established meeting of both national and international academic detailing organizations, our continued conference series helps strengthen academic detailing practice and improve healthcare quality. Ultimately, the sharing, deliberations and lessons from these meetings lead to practice changes for academic detailing worldwide and improve the readiness of the healthcare system to enact change.