Project 2

摘要：项目2（P2） 背景：缺乏证据来指导监管策略，以减少吸烟人群中的吸烟率。 从不吸烟者，而不劝阻吸烟者改用电子烟中危害较低的产品， 小点心专门销售各种电子烟产品的Vape商店是曝光的关键渠道; 他们的客户可能会受到FDA产品法规或固定营销标准变化的高度影响。 P2旨在为FDA提供有关电子烟使用vape商店的不同部分的证据 消费者群体可能会对电子烟产品的新监管标准作出反应。P2将对比三个 vape商店的客户群-电子只用户（谁从来没有广泛吸烟）;转换器（谁退出 吸烟，现在只使用电子产品）;和双重使用者（目前同时使用电子烟和香烟）- 关于他们未来的吸引力，以及预期的电子烟产品的购买和使用，以及 在假设的法规变化后，对可燃产品的未来吸引力、购买和使用的感知。 方法：拦截采访720名客户退出30 vape商店在每个四个街区;非洲 美国人、西班牙裔/拉丁裔、亚太岛民-韩国人和非西班牙裔白色人。目标1.为了验证假设- 假设对甜味剂、丙二醇/植物甘油的产品特性法规 电子液体中产生厚蒸气云的比率，以及校准设备的能力，将与 较低的产品吸引力，以及仅使用电子烟的用户（与转换者相比）预期未来购买和使用电子烟 双重用户）。目标2.为了验证假设，假设的固定营销标准消除电子烟 价格交易，彩色印刷广告/海报，产品抽样，将与较低的产品 吸引力，以及纯电子烟用户（与转换者和双重用户）对电子烟的预期购买和使用。目的 3.为了检验假设，这些假设的产品法规和固定的营销标准将被 与较低的产品吸引力，以及预期购买和使用电子烟的年轻人（年龄 21-29岁）与中/老年人（30岁以上）。目标4。检查上述协会作为一个功能a）消费者 当前使用的特定产品，B）种族/民族，c）消费者性别，d）SES，以及e）商店附近 民族位置。对于每一个目标，我们将探讨是否电子产品的特性管制组的差异 和固定的营销标准影响产品的吸引力，以及预期的购买和使用可燃产品， ucts。与“产品与人群的交叉点”主题相结合：P2将研究各种各样的 电子烟产品多样性的主要部分，与其他USC-TCORS中研究的领域重叠并互补 项目除了通过vaping状态对比人群外，P2还独特地捕捉了人群多样性， 多种社会人口统计学和用户特征。FDA科学领域解决：行为和Mar- keting。

ABSTRACT: PROJECT 2 (P2) Background: Evidence is lacking to guide regulatory strategies to reduce the prevalence of vaping among never-smokers without discouraging smokers from switching to what may be a lower harm product in e-ciga- rettes. Vape shops, which specialize in selling a variety of e-cigarette products, are a key channel of exposure; and their customers may be highly impacted by changes in FDA product regulation or fixed marketing standards. P2 aims to provide the FDA with evidence regarding how different segments of the e-cigarette-using vape shop customer population would likely react to new regulatory standards on e-cigarette products. P2 will contrast three groups of vape shop customers—e-only users (who never smoked cigarettes extensively); switchers (who quit smoking and now only use e-products); and dual users (who currently use both e-cigarettes and cigarettes)— regarding their perceived future appeal, and anticipated purchasing and use of e-cigarette products, as well as perceived future appeal, purchase and use of combustible products after hypothetical regulatory changes. Method: Intercept interviews with 720 customers exiting 30 vape shops in each of four neighborhoods; African American, Hispanic/Latino, Asian Pacific Islander-Korean, and Non-Hispanic White. Aim 1. To test the hypoth- esis that hypothetical product characteristics regulation on sweet flavors, propylene glycol / vegetable glycerin ratio in e-liquids, that produce thick vapor clouds, and ability to calibrate a device, will be associated with lower product appeal, and anticipated future purchasing and use of e-cigarettes in e-only users (vs. switchers and dual users). Aim 2. To test the hypothesis that hypothetical fixed marketing standards eliminating e-cigarette price deals, colorful print advertisements/posters, and product sampling, will be associated with lower product appeal, and anticipated purchasing and use of e-cigarettes in e-only users (vs. switchers and dual users). Aim 3. To test the hypothesis that these same hypothetical product regulations and fixed marketing standards will be associated with lower product appeal, and anticipated purchasing and use of e-cigarettes on young adults (age 21-29) vs. middle/older adults (30+). Aim 4. To examine the above associations as a function of a) consumer current specific product(s) used, b) race/ethnicity, c) consumer’s gender, d) SES, and e) shop neighborhood ethnic location. For each aim, we will explore group differences in whether e-product characteristic regulation and fixed marketing standards impact product appeal, and anticipated purchase and use of combustible prod- ucts. Integration with “Intersections of Products with Populations” theme: P2 will study a variety of do- mains of e-cigarette product diversity that overlap with and complement domains studied in other USC-TCORS projects. In addition to contrasting populations by vaping status, P2 uniquely captures population diversity in multiple socio-demographic and user characteristics. FDA Scientific domains addressed: Behavior and Mar- keting.