Project 2

摘要：项目2(P2) 背景：缺乏证据来指导监管战略，以降低 从不吸烟者，但不劝阻吸烟者改用e-CIGA中可能危害较低的产品- 雷切斯。专门销售各种电子烟产品的电子烟商店是接触电子烟的关键渠道； 他们的客户可能会受到FDA产品法规或固定营销标准变化的严重影响。 P2旨在向FDA提供证据，说明使用电子烟的电子烟商店的不同细分市场是如何 消费者可能会对电子烟产品的新监管标准做出反应。P2将对比三个 电子烟商店的顾客群体--只使用电子烟的人(他们从不大量吸烟)；转换者(戒烟的人 吸烟，现在只使用电子产品)；以及双重使用者(目前同时使用电子烟和香烟)- 关于他们感知到的未来吸引力，以及预期购买和使用电子烟产品，以及 在假设的监管变化后，对易燃产品的未来吸引力、购买和使用感知。 方法：截取对四个社区各30家电子烟商店的720名顾客的采访；非洲人 美国人，西班牙裔/拉丁裔，亚太岛民-韩国人，以及非西班牙裔白人。目标1.检验假设-- 关于甜味剂、丙二醇/蔬菜甘油的假想产品特性规定 电子液体中产生厚厚蒸汽云的比例，以及校准设备的能力，将与 较低的产品吸引力，以及预期未来在纯电子烟用户中购买和使用电子烟(vs. 和双用户)。目的2.检验假设的固定营销标准消除电子烟 价格优惠、彩色印刷广告/海报和产品样品将与较低的产品相关联 吸引力，以及在纯电子烟用户(与转换者和双重用户)中预期的电子烟购买和使用。目标 3.检验这样一个假设，即这些假设的产品法规和固定的营销标准将 与较低的产品吸引力以及年轻人(年龄段)预期购买和使用电子烟有关 21-29)与中老年人(30+)。目标4.检查上述关联作为)消费者的函数 当前使用的具体产品(S)，b)种族/民族，c)消费者性别，d)社会经济地位，e)商店附近 种族分布。对于每个目标，我们将探讨电子产品特征监管是否存在群体差异 和固定的营销标准影响产品吸引力，以及可燃产品的预期购买和使用- UCTS。结合《产品与人群的交集》主题：P2将研究各种DO- 电子烟产品多样性与其他USC-TCORS中研究的领域重叠和互补的主要内容 项目。除了通过蒸发状态对比种群外，P2还独特地捕捉到了 多种社会人口统计和用户特征。FDA解决的科学领域：行为和Mar- 凯廷。

ABSTRACT: PROJECT 2 (P2) Background: Evidence is lacking to guide regulatory strategies to reduce the prevalence of vaping among never-smokers without discouraging smokers from switching to what may be a lower harm product in e-ciga- rettes. Vape shops, which specialize in selling a variety of e-cigarette products, are a key channel of exposure; and their customers may be highly impacted by changes in FDA product regulation or fixed marketing standards. P2 aims to provide the FDA with evidence regarding how different segments of the e-cigarette-using vape shop customer population would likely react to new regulatory standards on e-cigarette products. P2 will contrast three groups of vape shop customers—e-only users (who never smoked cigarettes extensively); switchers (who quit smoking and now only use e-products); and dual users (who currently use both e-cigarettes and cigarettes)— regarding their perceived future appeal, and anticipated purchasing and use of e-cigarette products, as well as perceived future appeal, purchase and use of combustible products after hypothetical regulatory changes. Method: Intercept interviews with 720 customers exiting 30 vape shops in each of four neighborhoods; African American, Hispanic/Latino, Asian Pacific Islander-Korean, and Non-Hispanic White. Aim 1. To test the hypoth- esis that hypothetical product characteristics regulation on sweet flavors, propylene glycol / vegetable glycerin ratio in e-liquids, that produce thick vapor clouds, and ability to calibrate a device, will be associated with lower product appeal, and anticipated future purchasing and use of e-cigarettes in e-only users (vs. switchers and dual users). Aim 2. To test the hypothesis that hypothetical fixed marketing standards eliminating e-cigarette price deals, colorful print advertisements/posters, and product sampling, will be associated with lower product appeal, and anticipated purchasing and use of e-cigarettes in e-only users (vs. switchers and dual users). Aim 3. To test the hypothesis that these same hypothetical product regulations and fixed marketing standards will be associated with lower product appeal, and anticipated purchasing and use of e-cigarettes on young adults (age 21-29) vs. middle/older adults (30+). Aim 4. To examine the above associations as a function of a) consumer current specific product(s) used, b) race/ethnicity, c) consumer’s gender, d) SES, and e) shop neighborhood ethnic location. For each aim, we will explore group differences in whether e-product characteristic regulation and fixed marketing standards impact product appeal, and anticipated purchase and use of combustible prod- ucts. Integration with “Intersections of Products with Populations” theme: P2 will study a variety of do- mains of e-cigarette product diversity that overlap with and complement domains studied in other USC-TCORS projects. In addition to contrasting populations by vaping status, P2 uniquely captures population diversity in multiple socio-demographic and user characteristics. FDA Scientific domains addressed: Behavior and Mar- keting.