Dime la VerDAD (Verify, Debunk, and Disseminate)

项目摘要/摘要 社交媒体加速了疫苗错误信息的传播，导致免疫接种率下降 在美国和全球，可预防的死亡人数也在增加。错误信息对健康的影响尤其明显 在考虑少数族裔和族裔群体的生活时，理解和解决这些问题至关重要 通常是虚假信息活动的目标，或者他们可能不容易获得与文化相关的 语言一致的可靠来源。尽管获得疫苗仍然是一个重大障碍，但疫苗 安全信心是拉美裔成年人接种流感和COVID疫苗的重要预测因素。然而， 关于错误信息叙事是如何出现的，特别是与拉美裔社区有关的，如何出现，人们知之甚少 它们是传播的，以及它们最终如何影响人们接种疫苗的决定。 包括个人叙述的社交媒体帖子在传播可靠的健康方面更有效 推荐，尤其是来自受信任同行的推荐。因此，沟通策略 利用社区和人际关系可以证明在揭穿错误信息方面非常有效 关于疫苗。推销员是值得信赖的社区成员，他们是卫生/社会之间的纽带 服务和社区，以改善获得保健服务的机会和提供服务的质量。促销员可以 在社区中传播和处理错误信息，对于揭穿神话、增加信任、 并改善健康结果；他们一直站在解决COVID检测和 疫苗接种率。推销员De Salud被定位为揭穿疫苗的值得信赖的信使 通过战略性地使用社交媒体和信息人口学原理提供错误信息。 Dime La Verda(验证、揭穿和传播)是一个创新的社交媒体能力建设计划 基于与健康传播相关的理论框架，该框架使推销员能够揭穿 通过在社交媒体上使用个人叙述来预防错误信息。拟议的工作将使用 严格的阶梯式楔形设计1)提供可扩展的科学传播者计划，使用经过调整的 以信息人口学为基础的课程，2)评估如何在社交媒体上揭穿错误信息， 以及3)了解使用个人叙述来加强科学交流如何导致 芝加哥主要人群对冠状病毒和流感疫苗的看法和行为(接种率) 西班牙裔社区。

Project Summary/Abstract Social media has accelerated the spread of vaccine misinformation leading to decreased immunization rates and increased preventable deaths in the US and globally. The health impact of misinformation is particularly critical to understand and address when considering the lives of minoritized racial and ethnic groups who are often the target of misinformation campaigns or who may not have easy access to culturally relevant and language-concordant reputable sources. Although access to vaccines remains a significant barrier, vaccine safety confidence is a significant predictor of influenza and COVID vaccination in Hispanic adults. Yet, little is known about how misinformation narratives emerge specifically in relation to Hispanic communities, how they are disseminated, and how they ultimately affect people’s decision to get vaccinated. Social media posts that include personal narratives are more effective at communicating reliable health recommendations, especially those that come from a trusted peer. Therefore, communication strategies that leverage community and interpersonal relationships can prove extremely effective at debunking misinformation about vaccines. Promotores de salud are trusted community members who serve as links between health/social services and a community to improve access to health services and quality of service delivery. Promotores can diffuse and address misinformation in their communities and can be essential to debunk myths, increase trust, and improve health outcomes; they have been at the forefront of addressing disparities in COVID testing and vaccine uptake. Promotores de salud are uniquely positioned as trusted messengers to debunk vaccine misinformation through strategic use of social media and infodemiology principles. Dime La VerDAD (Verify, Debunk, and Disseminate) is an innovative social media capacity-building program based on theoretical frameworks related to health communication that empowers promotores de salud to debunk vaccine misinformation through the use of personal narratives on social media. The proposed work will use a rigorous stepped wedge design to 1) deliver a scalable program of science communicators using an adapted curriculum grounded in infodemiology, 2) evaluate how debunking misinformation is perceived on social media, and 3) discern how use of personal narratives to enhance science communication can lead to changes in opinions and behavior (vaccination rates) about COVID and influenza vaccines among Chicago’s predominantly Hispanic communities.