A consumer-adoption study: Exercise training for the healthy elderly in an Australian retirement community setting

一项消费者收养研究：在澳大利亚退休社区环境中为健康的老年人提供运动训练。调查退休村锻炼培训服务的消费者采用过程(知识、说服、决策、实施和确认)。该项目将评估新的锻炼服务对心理和身体的影响。从消费者行为的角度来看，它将审查行为结果(采用与不采用)，以及区分采纳者和非采用者的个体差异。最后，它将检查客户的意图(即留下来的意图、推荐的意图)。该项目将确定产品/服务在澳大利亚的有效性和可接受性，以及该计划在整个澳大利亚退休村庄的营销潜力。

A consumer-adoption study: Exercise training for the healthy elderly in an Australian retirement community setting. Investigates the consumer-adoption process (knowledge, persuasion, decision, implementation, and confirmation) for an exercise training service in a retirement village. This project will evaluate the psychological and physical impacts of the new exercise service. From a consumer behaviour perspective it will examine behavioural outcomes (adoption vs non-adoption), as well as the individual differences that distinguish adopters from non-adopters. Finally, it will examine customer intentions (i.e. intention to stay, intention to recommend). The project will establish the product/service effectiveness and acceptability in Australia, as well as the marketing potential of the program for Australian retirement villages in general.