Antecedents of innovation vs. conservatism in rural industries and communities.

农村工业和社区的创新与保守的前因后果。这个项目将调查农村社区和工业中保守主义和创新的前因后果。虽然政府、社区和行业的努力都集中在社会、经济和环境改革上，但在思想和实践上的预期转变往往没有实现。人格研究表明，保守主义/创新存在个体差异。此外，人们会被满足内在需求的环境所吸引，而远离不能满足内在需求的环境。结果可能是，在保守的行业和社区中，特定性格类型的人更集中，而在创新群体中，这种集中程度则截然不同。验证这一假设将允许更适当和有效的政策和管理战略。

Antecedents of innovation vs. conservatism in rural industries and communities. This project will investigate antecedents of conservatism and innovation within rural communities and industries. Whilst effort, from government, community and industry, has focussed on social, economic and environmental reform, intended shifts in thinking and practice are frequently not realised. .Personality literature suggests individual differences in conservatism/innovation. Further, people are drawn towards situations that satisfy intrinsic needs and away from situations that do not. The result may be greater concentrations of particular personality types in conservative industries and communities and a quite different concentration in innovative groups. Validation of this hypothesis would permit more appropriate and effective policy and management strategy.