Systematic Integration of Web 2.0 and Web 3D Tools in Service Systems

服务业占加拿大经济的78%。尽管服务业出现了这一重大趋势，但该部门的研发投资并未跟上。我们仍然没有足够的方法和工具来描述服务系统，并表示它们之间和内部发生的交互。与此同时，服务组织越来越多地在全球竞技场中运作。降低旅行成本和减少碳足迹的愿望已经导致人们越来越关注使用社交媒体（Web 2.0）和虚拟世界（3D Web）来支持服务系统中涉及的人员之间的交互。

Today the service sector represents 78% of the Canadian economy. Despite this significant trend to services, R&D investment in the sector has not kept pace. We still do not have adequate methods and tools for describing service systems and representing the interactions that take place between and within them. At the same time, service organizations are increasingly operating in a global arena. The desire to lower travel costs and reduce carbon footprints has led to a growing interest in the use of social media (Web 2.0) and virtual worlds (the 3D Web) to support interactions among the people involved in service systems.