Social Platforms for Supporting Value-cocreation and Innovation in Software Development and Industry-Academic Collaborations

理解如何组织人们做出有效的决策并执行它们是我们这个时代最大的单一挑战；除非我们能够解决协调个人共同努力解决方案的问题，否则我们无法解决世界上最重要的问题。服务科学为我们提供了一种研究人们及其协调活动的方法。服务科学的一个独特原则是价值共同创造的概念，在这种概念中，(至少)两个实体相互作用，共同创造价值。成功的价值共同创造互动需要创新地使用技术，如社交平台，以支持关系建立、团队互动、知识共享、知识创造和创新。要了解如何使用社交平台支持共同创造价值的互动，需要分析这些互动及其发生的背景的技术。在这项研究计划中，我们将开发研究学习服务系统互动的新技术，并创建创新的社交平台。具体地说，我们将：a)开发分析跟踪数据的新方法和工具，以提取技术如何调解和支持导致服务系统中的价值共同创造和创新的互动模式；以及b)设计、原型和评估现有平台中的新社交平台和新社交功能，以增加价值共同创造和创新。基于我们的专业知识和最近的研究，我们专注于两个服务系统环境：开放源码软件开发团队和行业/学术协作研究团队。在这两种情况下，(1)个别行为者跨越组织和地理界限独立工作，但必须进行沟通和互动，以协调共同创造具体成果；(2)通过归属(例如，作为代码撰稿人或共同作者)明确个人对成果的贡献；(3)在不同程度上使用技术平台来支持沟通、互动和工作协调；(4)存在可供分析的关于相互作用(例如代码评论、@提及、合著性、联合资助)和结果(例如软件产品受欢迎程度衡量、论文引用、专利数量)的跟踪数据。此外，在这两种情况下，在参与和参与方面都存在性别差距。该研究项目的最终成果将是研究社交平台上的创新和价值共同创造的新技术，这些技术将进行规模设计和评估。我们新颖的社交平台和功能以及理论和系统方法将影响研究人员和实践者组织项目的方式，并建立支持创新的社会互动实践和政策。

Understanding how to organize people to make effective decisions and carry them out is the single biggest challenge of our time; until we can address the problem of coordinating individuals to work together on solutions, we cannot tackle the world's most important issues. Service science offers a way for us to study people and their coordinated activities. A unique tenet of service science is the notion of value cocreation in which (at least) two entities interact to create value together. Successful value cocreating interactions require innovative uses of technology such as social platforms to support relationship building, group interactions, knowledge sharing, knowledge creation, and innovation. Understanding how to use social platforms to support value-cocreating interactions requires techniques for analyzing those interactions and the contexts in which they take place. In this research program, we will develop novel techniques for studying study service system interactions and create innovative social platforms. Specifically, we will: a) develop new methods and tools that analyze trace data in order to extract patterns of how technology mediates and supports interactions that result in value cocreation and innovation in service systems; and b) design, prototype, and evaluate new social platforms and new social features within existing platforms to increase value cocreation and innovation. Building on our expertise and recent research, we are focusing on two service-system contexts: open-source software development teams and industry / academic collaborative research teams. In both cases, (i) individual actors work independently across organizational and geographic boundaries but must communicate and interact to coordinate the cocreation of tangible outcomes; (ii) individual contributions to the outcomes are made explicit through attribution (e.g., as code contributors or co-authors); (iii) technological platforms are used to varying degrees to support communication, interaction, and work coordination; (iv) there exists trace data available about interactions (e.g., code comments, @mentions, co-authorship, joint funding) and outcomes (e.g., software product popularity measures, paper citations, numbers of patents) that can be analyzed. Furthermore, in both cases, a gender gap exists in participation and engagement. Ultimate outcomes of the research program will be new techniques to study innovation and value cocreation on social platforms that will be designed and evaluated at scale. Our novel social platforms and features as well as theories and systematic approaches will influence the ways in which researchers and practitioners structure projects and establish practices and policies for social interaction that support innovation.