Understanding the role of cosmeceuticals in health, gender and ageing

化妆品是一种新的产品类别，是化妆品和药物的交叉点，用于预防和治疗衰老的身体迹象。本项目旨在利用创新的理论方法和定性方法，调查化妆品的广告、监管和使用。该项目期望在化妆品与当代健康、老龄化和性别经验之间的关系方面产生新的知识。预期结果包括改善医疗保健和监管的建议，以及帮助消费者驾驭抗衰老必要性的公共产出。这应该会通过减少对消费者的伤害以及相关的社会、健康和经济后果而带来显著的好处。

Cosmeceuticals are a new category of product at the intersection of cosmetics and pharmaceuticals taken to prevent and treat the physical signs of ageing. This project aims to investigate the advertising, regulation and use of cosmeceuticals, drawing on an innovative theoretical approach and qualitative methods. This project expects to generate new knowledge on the relationship between cosmeceuticals and contemporary experiences of health, ageing and gender. Expected outcomes include recommendations to improve healthcare and regulation and public outputs to help consumers navigate anti-ageing imperatives. This should provide significant benefit by reducing consumer harms and the associated social, health and economic consequences.