Magnify Digital Viewer Centric

Magnify Digital正在寻求一种方法，使用可视化分析为针对内容创作者的新软件系统的 ** 用户呈现复杂数据分析的结果，为他们提供规划和分发其 ** 内容的工具。针对这一挑战开发创新的解决方案将使Magnify Digital以及 ** 加拿大文化部门受益，该部门将通过ViewerCentric软件工具利用研究成果。目前，Magnify Digital使用各种第三方工具访问社交媒体数据（包括来自 **Facebook、Twitter和选定博客帖子的数据），以确定感兴趣的主题。新工具汇集了 ** 各种数据流，但需要OCAD U工程师和设计的接口。一旦完成并 ** 实施，该项目将使公司能够确定潜在内容受众最活跃的地方 ** 并进行聚类，因为这表明目标受众可能在哪里找到，以及ViewerCentric** 的用户应该将营销投资集中在哪里。在创建 ** 数字策略时，需要进行大量的人工管理和数据分析，这使得Magnify Digital无法扩展其产品。解决可视化 ** 挑战使ViewerCentric能够作为内容创作者的DIY可扩展性解决方案商业化，** 将Magnify Digital从服务机构转变为可扩展的产品公司。OCAD U在第一阶段研究中取得的工程设计 ** 进步为Magnify Digital提供了机会，他们 ** 认识到需要进一步开发ALERT流程的战略部分。通过数据分析、故事板开发和 ** 实施的过程，发现了这一额外阶段的必要性。根据第一研究阶段收到的反馈，确定了两个目标，** 定义了本研究扩展提案背后的前提：1）设计和工程化ViewerCentric** 多层导航，以支持“战略制定”，以及2）初步设计直观的 ** 辅助系统，以导航ViewerCentric的“评估”和“跟踪”部分。

Magnify Digital is seeking a means to use visual analytics to present the results of complex data analysis for**users of a new software system aimed at content creators, providing them with tools to plan and distribute their**content. Developing an innovative solution to this challenge will benefit Magnify Digital as well as the**Canadian cultural sector which would make use of research outcomes via the ViewerCentric software tool.**Currently, Magnify Digital uses various third party tools to access social media data (including data from**Facebook, Twitter, and selected blog postings) to identify topics of interest. The new tool brings together**various data streams, but requires an interface that OCAD U will engineer and design. Once completed and**implemented, this project will allow the company to identify where a potential content audience is most active**and clustering, since that suggests where the target audience might be found and where users of ViewerCentric**should focus marketing investment. The high degree of manual curation and data analysis involved in creating**digital strategies makes it impossible for Magnify Digital to scale its offering. Solving the visualization**challenge enables ViewerCentric to be commercialized as a DIY discoverability solution for content creators,**shifting Magnify Digital from a service agency to a scalable product company. OCAD U's engineering design**advancements made in the first phase of research signaled an opportunity for Magnify Digital in which they**recognized the need for a further developed strategy segment of the ALERT process. The need for this**additional phase was discovered through the process of data analysis, storyboard development and**implementation. Based on feedback received during the first research phase, two objectives were identified that**define the premise behind this research extension proposal: 1) Design and engineering of the ViewerCentric**multi-layered navigation to support "strategy development", and 2) The preliminary design of an intuitive**assistance system to navigate the elements of the "assessment" and "track" segments of ViewerCentric.