Improving the accountability of dark advertising on digital platforms

该项目旨在提高对数字平台上暗酒广告的问责制。数字营销实践在很大程度上是不透明的，这对传统上依赖于广告可观察性作为公共问责基础的监管构成了重大挑战。该项目将开发和转化监测黑暗广告的尖端方法，构建工具和专业知识，以观察数字广告，并确保在数字时代保护消费者和公平的市场行为。该项目为研究人员、民间社会、政府和公众提供了新的方法来检查和监测有害的数字营销行为，并为减轻危害提供了监管解决方案。

This project aims to improve accountability of dark alcohol advertising on digital platforms. Digital marketing practices are largely opaque, posing a critical challenge for regulation which traditionally relies on advertising being observable as a foundation for public accountability. This project will develop and translate cutting-edge approaches for monitoring dark advertising, building tools and expertise to observe digital advertising and ensure consumer protection and fair market practices in the digital era. The project benefits researchers, civil society, government and the public by providing new methods to examine and monitor harmful digital marketing practices and informing regulatory solutions to mitigate harms.