Improving industrial UX measures and methods

本研究项目旨在为工业用户体验(UX)专业人员开发和验证指南，该指南指定测量工具和分析方法，以1)最大限度地减少侵入性，2)最大限度地提高洞察力，以及3)在受控和非受控环境中的UX测试期间最大限度地减少洞察时间。为了实现这一项目目标，我们的研究团队和合作伙伴组织德勤、Desjardins、D-Box、ServiceNow、Sobeys、Blue Yonder、AllôProf、Videotron将在不同的使用环境中使用不同的技术界面，对不同类型的用户(即公民、员工、消费者)进行一系列研究。重要的是，我们将采用一系列不同的侵入性和非侵入性神经心理生理学测量工具，考虑到最新的测量技术和分析技术。然后，通过针对各种单独的UX构造的系统实验和分析方法，我们将产生一套经过验证的指导方针，该指导方针满足我们的三个关键项目目标，并可以推广到各种用例和环境。UX测试已经成为加拿大整个经济中各行业的主要研发实践，因为它可以对从员工和供应商到客户和公民的所有利益相关者产生积极影响。相应地，这项研究将为加拿大和其他地区带来巨大的经济和社会利益。这些指南尤其将考虑到非侵入性测量技术和分析技术的最新进展，从而帮助确保指南代表用户体验测试方法的前沿。使他们的发展目标与这些指导方针保持一致，应该有助于各行业最大限度地提高其用户体验研究活动的有效性。

This research project aims to develop and validate guidelines for industrial user experience (UX) professionals which specify measurement tools and analytical methods to 1) minimize intrusivity, 2) maximize insight, and 3) minimize time-to-insight during UX testing in both controlled and uncontrolled environments. To accomplish this project aim, our research team and the partner organizations Deloitte, Desjardins, D-Box, ServiceNow, Sobeys, Blue Yonder, AllôProf, Videotron will conduct a series of studies with various types of users (i.e., citizens, employees, consumers) using various technological interfaces in different contexts of use. Critically, we will employ a battery of different intrusive and non-intrusive neuropsychophysiological measurement tools, taking into consideration the latest measurement technologies and analytical techniques. Then, through a systematic experimental and analytical approach targeting various individual UX constructs, we will produce a validated set of guidelines which satisfy our three key project aims and which can be generalized to various use cases and environments. UX testing has become a staple R&D practice for industries throughout the Canadian economy due to the positive impact it can have for all stakeholders, from employees and suppliers to customers and citizens. Correspondingly, this research should confer a strong benefit, both economically and socially, to Canada and beyond.In particular, these guidelines will take into consideration the latest in non-invasive measurement technologies and analytical techniques, thus helping ensure that the guidelines represent the cutting edge in UX testing methodology.. Aligning their development goals with these guidelines should then help industries maximize the effectiveness of their UX research activities.