Save for Safe: Effect of COVID-19 Pandemic on Consumers' Saving and Spending Behavior in China.
Save for Safe: Effect of COVID-19 Pandemic on Consumers' Saving and Spending Behavior in China.
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安全储蓄：COVID-19 疫情对中国消费者储蓄和支出行为的影响
DOI：
10.3389/fpsyg.2021.636859
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发表时间：
2021
影响因子：
3.8
通讯作者：
Zhao T
中科院分区：
文献类型：
--
作者：
Jin X;Zhao Y;Song W;Zhao T
在突发公共卫生事件中，人们更愿意存钱而不是花钱，这不利于经济发展和复苏。由于缺乏相关研究，这一现象的内在逻辑尚不清楚。在 COVID-19 大流行的背景下，本研究系统地探讨了突发公共卫生事件是否以及为何会刺激消费者的储蓄（相对于支出）偏好。我们进行了两次在线调查，并使用逐步回归分析和自助法等方法来检验假设。 2020 年 2 月对来自中国的 1,511 名参与者进行的第一项调查表明，紧急情况的严重程度对人们的储蓄（相对于支出）意愿有显着的积极影响。风险认知在紧急情况的严重性和消费者的储蓄（相对于支出）意愿之间发挥着中介作用。物质主义在风险感知和个人储蓄（相对于支出）意愿之间发挥着调节作用，物质主义程度较高的个体在感知到疫情风险时，储蓄（相对于支出）意愿较低。为了验证上述影响的持续时间，我们于2020年8月对466例进行了跟踪调查。值得注意的是，上述影响在疫情后时期并不显着。因此，公共卫生紧急情况下的支出行为可以通过降低风险认知和增加物质主义来推动。这些发现可以为突发公共卫生事件期间的公共卫生、危机管理和经济复苏提供宝贵的启示。
In public health emergencies, people are more willing to save money rather than spending it, which is not conductive to economic development and recovery. Due to the absence of relevant research, the internal logic of this phenomenon is not clear. In the context of the COVID-19 pandemic, this study systematically explored whether and why public health emergencies stimulate consumers' preference for saving (vs. spending). We conducted two online surveys and used methods including stepwise regression analysis and bootstrapping to test the hypotheses. The first survey, with 1,511 participants from China in February 2020, indicates that the severity of emergencies has a significant positive impact on the populations' willingness to save (vs. spend). Risk perception plays a mediating role between the severity of emergencies and consumers' saving (vs. spending) willingness. Materialism plays a moderating role between risk perception and an individual's saving (vs. spending) willingness, individuals who are more materialistic have a lower saving (vs. spending) willingness when they perceive the risks of the pandemic. To verify the duration of the above effects, we conducted a follow-up survey consisted of 466 instances in August 2020. It is noteworthy that the above effects are not significant during the post-pandemic period. Thus, spending behavior in public health emergencies can be motived by reducing risk perception and increasing materialism. These findings can provide a valuable inspiration for public health, crisis management, and economic recovery during public health emergencies.
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影响因子：
7.6
作者：
BARON, RM;KENNY, DA
通讯作者：
KENNY, DA
影响因子：
3.5
作者：
Ger, G;Belk, RW
通讯作者：
Belk, RW
影响因子：
4.1
作者：
Eeckhoudt, Louis;Schlesinger, Harris
通讯作者：
Schlesinger, Harris
COVID-19和突发公共卫生事件对中国消费者购买稀缺产品的影响
影响因子：
5.2
作者：
Jin X;Li J;Song W;Zhao T
通讯作者：
Zhao T
影响因子：
1.6
作者：
DREZE, JH;MODIGLIA.F
通讯作者：
MODIGLIA.F