Shoppers' perceived embeddedness and its impact on purchasing behavior at an organic farmers' market

Shoppers' perceived embeddedness and its impact on purchasing behavior at an organic farmers' market
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购物者的感知嵌入性及其对有机农贸市场购买行为的影响

DOI:
10.1016/j.appet.2014.08.010
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发表时间:
2014-12
期刊:
影响因子:
5.4
通讯作者:
陈卫平
陈卫平
中科院分区:
医学2区
文献类型:
--
作者:
陈卫平

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本研究探讨知觉嵌入的概念及其对有机农产品市场购买行为的影响。本文在回顾以往文献的基础上,将体育运动的概念化和测量细化为一个二阶因素结构,反映在其三个维度上:感知社会嵌入、感知空间嵌入和感知自然嵌入。研究还表明,有机农贸市场购物者的PE与购买行为的两个指标:每次访问的支出和重购意愿呈正相关。在中国北京市的492个有机农贸市场购物者的样本中,研究发现支持PE的二阶因素结构和购物者的PE与他们的购买行为之间的理论关系。本研究亦探讨研究结果之理论与管理意涵。
This study explores the concept of perceived embeddedness (PE) and its impact on purchasing behavior at an organic farmers' market. Based on a review of the prior literature, the study refines the conceptualization and measurement of PE as a second-order factor construct reflected in its three dimensions: perceived social embeddedness, perceived spatial embeddedness, and perceived natural embeddedness. The study also suggests that organic farmers' market shoppers' PE is positively related to the two measures of purchasing behavior: expenditure per visit and repurchase intention. In a sample of 492 organic farmers' market shoppers in Beijing municipality, China, the study find support for the second-order factor structure of PE and the theorized relationship between the shoppers' PE and their purchasing behavior. The study also discusses theoretical and managerial implications of the findings.
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