How does the emotive content of televised anti-smoking mass media campaigns influence monthly calls to the NHS Stop Smoking helpline in England?
How does the emotive content of televised anti-smoking mass media campaigns influence monthly calls to the NHS Stop Smoking helpline in England?
复制标题
电视反吸烟的大众媒体运动的情感内容如何影响对NHS的每月呼吁停止在英格兰吸烟？
DOI：
10.1016/j.ypmed.2014.08.030
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发表时间：
2014-12
影响因子：
5.1
通讯作者：
Lewis, Sarah
中科院分区：
文献类型：
--
作者：
Richardson, Sol;Langley, Tessa;Szatkowski, Lisa;Sims, Michelle;Gilmore, Anna;McNeill, Ann;Lewis, Sarah
调查不同类型的电视大众媒体宣传内容对英国国民保健服务戒烟热线电话的影响。我们使用了2005年4月至2010年4月期间由英国政府资助的电视控烟运动，这些运动分为“积极”（引起快乐、满足或希望）和“消极”（引起恐惧、内疚或厌恶）两类。我们建立了负二项广义加性模型（GAMs），使用线性和平滑的术语来表示每个活动类型的月人均曝光率（表示为总评分点，或grp），以确定它们在同一个月对呼叫的影响。我们根据季节趋势、经通胀调整的加权平均卷烟价格和其他控烟政策进行了调整。我们发现，接触积极和消极情绪活动与辞职热线电话之间存在非线性关联。当暴露于阳性活动从0增加到400 grp时，呼叫率增加了50%以上（比率比：1.58,95% CI: 1.25-2.01）。只有在每月暴露量超过400 grp后，对负面情绪活动的回应电话才会明显增加。虽然积极的宣传活动在增加退出电话方面最有效，但那些带有负面情绪内容的宣传活动也会影响电话通话率，但只有在较高的曝光水平下才会如此。我们研究了英国禁烟运动内容对戒烟热线电话的影响。积极和消极的电视宣传活动增加了对全国戒烟热线的呼吁。这两种活动类型对每月通话的影响都是非线性的。积极的竞选活动覆盖面和电话呼叫之间存在剂量-反应关系。负面宣传只有在曝光率超过一定阈值时才有效。
To investigate the effects of different types of televised mass media campaign content on calls to the English NHS Stop Smoking helpline. We used UK government-funded televised tobacco control campaigns from April 2005 to April 2010, categorised as either “positive” (eliciting happiness, satisfaction or hope) or “negative” (eliciting fear, guilt or disgust). We built negative binomial generalised additive models (GAMs) with linear and smooth terms for monthly per capita exposure to each campaign type (expressed as Gross Ratings Points, or GRPs) to determine their effect on calls in the same month. We adjusted for seasonal trends, inflation-adjusted weighted average cigarette prices and other tobacco control policies. We found non-linear associations between exposure to positive and negative emotive campaigns and quitline calls. The rate of calls increased more than 50% as exposure to positive campaigns increased from 0 to 400 GRPs (rate ratio: 1.58, 95% CI: 1.25–2.01). An increase in calls in response to negative emotive campaigns was only apparent after monthly exposure exceeded 400 GRPs. While positive campaigns were most effective at increasing quitline calls, those with negative emotive content were also found to impact on call rates but only at higher levels of exposure. We studied the effects of anti-smoking campaign content on quitline calls in England. Positive and negative televised campaigns increased calls to the national quitline. The effects of both campaign types on monthly calls were non-linear. There was a dose–response relationship between positive campaign reach and calls. Negative campaigns were only effective once exposure exceeded a certain threshold.
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影响因子：
4.2
作者：
Rabius, V;McAlister, AL;Todd, R
通讯作者：
Todd, R
影响因子：
2.4
作者：
Farrelly, Matthew;Mann, Nathan;Pechacek, Terry
通讯作者：
Pechacek, Terry
影响因子：
5.2
作者：
Joossens, L.;Raw, M.
通讯作者：
Raw, M.
影响因子：
5.2
作者：
Anderson, Christopher M.;Zhu, Shu-Hong
通讯作者：
Zhu, Shu-Hong
影响因子：
5.2
作者：
Owen, L
通讯作者：
Owen, L