Incidence and correlates of receiving cigarettes as gifts and selecting preferred brand because it was gifted: findings from the ITC China Survey.
Incidence and correlates of receiving cigarettes as gifts and selecting preferred brand because it was gifted: findings from the ITC China Survey.
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DOI：
10.1186/1471-2458-12-996
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发表时间：
2012-11-17
影响因子：
4.5
通讯作者：
Quah AC
中科院分区：
文献类型：
--
作者：
Huang LL;Thrasher JF;Jiang Y;Li Q;Fong GT;Quah AC
香烟作为礼物在中国是一种普遍的做法，但很少有系统的研究。本研究的目的是估计在中国城市成年吸烟者的代表性样本中接受香烟作为礼物的发生率，这种做法的相关性，以及其对品牌选择的影响。数据分析来自国际烟草控制（ITC）中国调查的第二波，其中4843名成年吸烟者在2007年10月至2008年1月期间在中国六个主要城市接受了采访。估计了最近因送礼而购买香烟的发生率和因收到礼物而选择首选品牌的流行率。估计双变量和调整的逻辑回归模型，以确定与这两个结果相关的因素。最近一次购买香烟时收到香烟作为礼物的发生率为3.5%。收到这些礼品烟的吸烟者更可能是女性，年龄较大，教育程度较高，居住在北京，每天吸烟较少。由于收到礼物而选择自己喜欢的品牌的流行率为7.0%，这在北京和广州的吸烟者中更有可能，教育程度较低，吸烟频率较低，并且吸烟不到一年。一个人最近一次因送礼而获得香烟的发生率为3.5%，这与基于较长参考期的流行率估计值一致，并转化为平均吸烟者每年收到大约五次香烟礼物。礼物也似乎对品牌偏好有重大影响。中国的烟草控制干预措施可能需要取消将香烟作为礼物的做法，以降低吸烟的社会接受度。
Giving cigarettes as gifts is a common practice in China, but there have been few systematic studies of this practice. The present study was designed to estimate the incidence of receiving cigarettes as gifts, correlates of this practice, and its impact on brand selection in a representative sample of urban adult smokers in China. Data were analyzed from Wave 2 of the International Tobacco Control (ITC) China Survey, where 4843 adult urban smokers were interviewed in six major Chinese cities between October 2007 and January 2008. The incidence of most recent cigarette acquisition due to gifting and the prevalence of preferred brand selection due to having received it as a gift were estimated. Bivariate and adjusted logistic regression models were estimated to identify factors associated with these two outcomes. The incidence of receiving cigarettes as a gift at most recent cigarette acquisition was 3.5%. Smokers who received these gifted cigarettes were more likely to be female, older, have higher educational attainment, live in Beijing, and smoke fewer cigarettes per day. The prevalence of choosing one’s preferred brand due to having received it as a gift was 7.0%, and this was more likely among smokers who lived in Beijing and Guangzhou, had lower educational attainment, smoked less frequently, and had smoked their preferred brand for less than one year. The 3.5% incidence of one’s most recent cigarette acquisition due to gifting is consistent with prevalence estimates based on longer reference periods and translates into the average smoker receiving a gift of cigarettes approximately five times a year. Gifting also appears to have a significant influence on brand preference. Tobacco control interventions in China may need to denormalize the practice of giving cigarettes as gifts in order to decrease the social acceptability of smoking.
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影响因子：
5.2
作者：
Hyland, A;Bauer, JE;Cummings, KM
通讯作者：
Cummings, KM
影响因子：
5.2
作者：
Wu C;Thompson ME;Fong GT;Li Q;Jiang Y;Yang Y;Feng G
通讯作者：
Feng G
影响因子：
4.7
作者：
Hu, Mi;Rich, Zachary C.;Xiao, Shuiyuan
通讯作者：
Xiao, Shuiyuan
影响因子：
4.5
作者：
Qin, Yu;Wu, Ming;Zhou, Minghao
通讯作者：
Zhou, Minghao
影响因子：
5.2
作者：
Cummings, K M;Hyland, A;Shopland, D
通讯作者：
Shopland, D