Promoting protection against a threat that evokes positive affect: The case of heat waves in the United Kingdom.

Promoting protection against a threat that evokes positive affect: The case of heat waves in the United Kingdom.
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DOI:
10.1037/xap0000083
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发表时间:
2016-09
期刊:
Journal of experimental psychology. Applied
影响因子:
--
通讯作者:
Kovats S
Kovats S
中科院分区:
其他
文献类型:
--
作者:
Bruine de Bruin W;Lefevre CE;Taylor AL;Dessai S;Fischhoff B;Kovats S

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热浪会导致死亡、疾病和不适,预计由于气候变化,热浪将变得更加频繁。然而,英国居民对炎热的夏天有积极的感觉,这可能会削弱他们保护自己免受高温的意愿。我们将英国参与者随机分配到3种旨在促进热保护的干预策略中的1种,或对照组。第一个策略旨在通过要求参与者记住夏季高温来建立可用性启发式,但它引发了愉快的炎热夏季天气的想法。第二种策略旨在通过唤起对夏季气温的负面影响来建立情感启发式,但它会引发令人不快的夏季寒冷天气的想法。第三种策略结合了这两种方法,成功地唤起了人们对令人不快的炎热夏季天气的想法。在两个实验中,与对照组相比,第三(组合)策略增加了参与者表达的防热意图,同时执行至少与2个组成策略一样好。我们讨论了其他“愉快的危险”的干预措施的发展。
Heat waves can cause death, illness, and discomfort, and are expected to become more frequent as a result of climate change. Yet, United Kingdom residents have positive feelings about hot summers that may undermine their willingness to protect themselves against heat. We randomly assigned United Kingdom participants to 1 of 3 intervention strategies intended to promote heat protection, or to a control group. The first strategy aimed to build on the availability heuristic by asking participants to remember high summer temperatures, but it elicited thoughts of pleasantly hot summer weather. The second strategy aimed to build on the affect heuristic by evoking negative affect about summer temperatures, but it evoked thoughts of unpleasantly cold summer weather. The third strategy combined these 2 approaches and succeeded in evoking thoughts of unpleasantly hot summer weather. Across 2 experiments, the third (combined) strategy increased participants’ expressed intentions to protect against heat compared with the control group, while performing at least as well as the 2 component strategies. We discuss implications for developing interventions about other “pleasant hazards.”
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