Vaping and anime: a growing area of concern.
Vaping and anime: a growing area of concern.
复制标题
DOI：
10.1136/tobaccocontrol-2021-057195
复制
发表时间：
2023-11
期刊：
影响因子：
5.2
通讯作者：
Stanton, Cassandra
中科院分区：
文献类型：
--
作者：
Wipfli, Heather Lynn;Kim, Minji;Vassey, Julia;Stanton, Cassandra
动漫，或称日本动画，结合了平面艺术、人物塑造和电影摄影，在过去十年中市场规模翻了一番后，正在经历全球繁荣。1该行业于二零二零年的价值为235亿美元，并持续快速增长。动漫在青少年和年轻人中很受欢迎，他们的目标是与浪漫吸引力，青少年关系，抑郁和绝望有关的内容。23美国2020年的一项调查发现，18至29岁的年轻人（27%）对动漫的印象是30至44岁的两倍。4值得注意的是，动漫人物吸烟并不罕见。流行的动漫吸烟者的例子包括火影忍者的Asuma Sarujani，牛仔Bebop的Spike Spiegel和海贼王的Sanjo。5动漫角色的电子烟尚未得到系统分析，尽管Netflix的原创动漫Neo Yokio中的一个场景于2017年制作，包括Jaden Smith，Jude Law和Susan Sarandon在内的人才，包括一个角色要求的病毒场景，然后继续使用电子烟设备（图1）。鉴于动漫在全球青少年中越来越受欢迎，我们于2021年9月通过探索性在线搜索“动漫”、“电子烟”和“vape”，调查了烟草公司（包括专门销售电子烟和其他vape设备的公司）是否以及如何使用动漫推销vape产品。我们在Duckduckgo上进行了搜索。com，一个不存储个人数据和搜索历史的独立搜索引擎，以尽量减少作者个人搜索历史的偏见。我们发现了许多以前被认为在促进青少年和年轻人吸烟方面有效的策略的例子，包括将产品和行为与流行电影和视频游戏联系起来; 6 7使用基于卡通的营销; 8以及利用社交媒体向青年人进行营销。9我们发现制造商在动漫节目和角色之后为其产品品牌化;例如，Yami Vapour是以节目To Love-Ru中的角色Yami命名的，现在正在Hulu上蒸。我们还发现尼古丁液体以流行的动漫节目和人物命名和销售，包括
Anime, or Japanese animation which combines graphic art, characterisation and cinematography, is experiencing a global boom after having doubled its market size over the past decade. 1 The industry was valued at $23.5 billion in 2020 and is continuing to grow rapidly. Anime is popular among adolescents and young adults, who are targeted with content related to romantic attraction, teen relationships, depression and despair. 2 3 A 2020 survey in the USA found twice as many 18-year-olds to to 29-year-olds (27%) had a very favourable impression of anime as compared with 30-year-olds to 44-year-olds. 4 Notably, smoking by anime characters is not uncommon. Popular examples of anime smokers include Asuma Sarutobi from Naruto, Spike Spiegel from Cowboy Bebop and Sanjo from One Piece. 5 Vaping by anime characters has yet to be systematically analysed, although a scene from Netflix’s original anime, Neo Yokio, produced in 2017 with talent that included Jaden Smith, Jude Law and Susan Sarandon, included a viral scene in which a character asks to, and then proceeds to use a vaping device (figure 1). Given anime’s growing popularity among teens worldwide, we investigated if and how tobacco companies, including those that exclusively sell e-cigarettes and other vape devices, are using anime to market vaping products, through an exploratory online search of ‘anime’,‘e-cigarettes’ and ‘vape’conducted in September 2021. We conducted the search on Duckduckgo. com, an independent search engine that does not store personal data and search history, to minimise bias from authors’ personal search history. We found numerous examples of strategies previously found to be effective in promoting tobacco use among adolescents and young adults, including linking products and behaviour to popular movies and video games; 6 7 using cartoon-based marketing; 8 and leveraging social media to market to youth. 9 We identified manufacturers branding their products after anime shows and characters; for example Yami Vapour is named after the character Yami in the show To Love-Ru, now steaming on Hulu. 10 We also found nicotine liquid named and marketed after popular anime shows and characters, including
登录
查看更多内容
影响因子：
168.9
作者：
Dalton, MA;Sargent, JD;Heatherton, TF
通讯作者：
Heatherton, TF
影响因子：
4.3
作者：
Jackson KM;Janssen T;Gabrielli J
通讯作者：
Gabrielli J
影响因子：
120.7
作者：
DIFRANZA, JR;RICHARDS, JW;MURRAY, D
通讯作者：
MURRAY, D
与烟草和电子烟有关的社交媒体的接触和参与。
DOI：
10.1016/j.jadohealth.2017.04.003
发表时间：
2017-09
期刊：
The Journal of adolescent health : official publication of the Society for Adolescent Medicine
影响因子：
--
作者：
Hébert ET;Case KR;Kelder SH;Delk J;Perry CL;Harrell MB
通讯作者：
Harrell MB
影响因子：
5.2
作者：
Forsyth, Susan R.;Malone, Ruth E.
通讯作者：
Malone, Ruth E.