Viral social media videos can raise pro-social behaviours when an epidemic arises
Viral social media videos can raise pro-social behaviours when an epidemic arises
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DOI：
10.1007/s40881-021-00104-w
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发表时间：
2021-09-01
期刊：
影响因子：
--
通讯作者：
Wei L
中科院分区：
文献类型：
--
作者：
Guo Y;Shachat J;Walker MJ;Wei L
通过社交媒体获取信息是当今公共卫生危机的最大区别之一。在2020年1月新型冠状病毒疫情爆发的早期阶段，我们在中国武汉进行了一项实验，以评估病毒式社交媒体内容对亲社会和信任行为以及风险偏好的影响。在实验之前，参与者观看了在中国社交媒体上广泛匿名分享的两个视频之一：中央政府领导人访问当地医院和超市，或医疗志愿者过境武汉。在控制条件下，参与者观看了与危机无关的中立视频。观看领导或志愿者的视频之一，导致更高水平的亲社会性和更低的意愿，承担风险，在一个模糊的情况下，相对于控制条件。然而，领导力视频导致了较低的信任水平。我们提供的证据，从两个实验后的调查表明，视频的影响亲社会调制影响观众的情感情绪状态。在线版本包含补充材料，可通过10.1007/s40881-021-00104-w获得。
Access to information via social media is one of the biggest differentiators of public health crises today. During the early stages of the Covid-19 outbreak in January 2020, we conducted an experiment in Wuhan, China to assess the impact of viral social media content on pro-social and trust behaviours and preferences towards risk taking with known and unknown probabilities. Prior to the experiment, participants viewed one of two videos that had been widely and anonymously shared on Chinese social media: a central government leader visiting a local hospital and supermarket, or health care volunteers transiting to Wuhan. In a control condition, participants watched a Neutral video, unrelated to the crisis. Viewing one of the leadership or volunteer videos leads to higher levels of pro-sociality and lesser willingness to take risks in an ambiguous situation relative to the control condition. The leadership video, however, induces lower levels of trust. We provide evidence from two post-experiment surveys that the video’s impact on pro-sociality is modulated by influencing the viewer’s affective emotional state. The online version contains supplementary material available at 10.1007/s40881-021-00104-w.
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