Continuous Emotional Responding to Audio, Video, and Audiovisual Sensory Channels during Television Viewing

Continuous Emotional Responding to Audio, Video, and Audiovisual Sensory Channels during Television Viewing
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观看电视期间对音频、视频和视听感官通道的持续情绪反应

DOI:
10.58997/smc.v28i1.55
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发表时间:
2019
期刊:
Southwestern Mass Communication Journal
影响因子:
--
通讯作者:
Sungwon Chung
Sungwon Chung
中科院分区:
--
文献类型:
--
作者:
Johnny V. Sparks;Wan;Sungwon Chung

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本研究通过实验考察了电视视听信息渠道对观众情绪体验的独立影响和交互影响。仅音频,仅视频和视听电视内容作为心理刺激,而参与者完成了连续反应措施(CRM),以指数随着时间的推移,积极的效价,消极的效价和唤醒的情感体验的变化。随着时间的推移,积极效价和唤醒手段显着影响渠道。参与者报告说,最积极的情感体验在视听曝光。通道和时间的交互作用对负效价评价没有显著影响。然而,积极效价,消极效价,唤醒等级显着影响的渠道和具体的信息内容的相互作用。
An experiment was conducted to examine the independent and interactive influence of the audio and visual channels of information in television on viewers’ emotional experience. Audio-only, video-only, and audiovisual television content was presented as psychological stimuli, while participants completed continuous-response measures (CRMs) to index over-time changes in emotional experience of positive valence, negative valence, and arousal. Positive valence and arousal means were significantly influenced by channel over time. Participants reported the most positive emotional experience during audiovisual exposure. The channel and time interaction did not significantly affect negative valence ratings. However, positive valence, negative valence, and arousal ratings were significantly influenced by the interaction of channel and specific message content.
DOI: 10.1037/0003-066x.55.11.1196
发表时间: 2000-11-01
影响因子: 16.4
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通讯作者: Davidson, RJ
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期刊: PSYCHOPHYSIOLOGY
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