Can advertising increase awareness of problem gambling? A statewide survey of impact.
Can advertising increase awareness of problem gambling? A statewide survey of impact.
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广告可以提高人们对问题赌博的认识吗？
DOI：
10.1037/0893-164x.17.4.324
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发表时间：
2003
期刊：
影响因子：
--
通讯作者：
George,Betty
中科院分区：
文献类型：
--
作者：
Najavits,LisaM;Grymala,LorraineD;George,Betty
20世纪90年代，随着国家支持的赌博迅速兴起，问题赌徒的数量也有所增加。在这项研究中，对800名印第安纳州成年居民进行了随机调查，以评估全州范围内旨在提高人们对问题赌博的认识的广告活动的影响。竞选前到竞选后的电话调查(每个时间点有400名独立受访者)的目标是(A)广告宣传活动的影响和(B)对问题赌博问题的普遍认识。结果表明，总的来说，广告活动的影响很小，暴露在广告活动中的比率很低(8%)。广告牌和标语似乎是影响最大的方式。样本对问题赌博意识运动持正面看法，并对问题赌博的一般知识似乎相当了解。对国家资源援助问题赌徒的意识较低。讨论了与研究方法有关的结果，并提出了改进未来广告工作的建议。(《心理信息数据库记录(C)2020 APA》，版权所有)
With the rapid rise of state-sponsored gambling during the 1990s, the number of problem gamblers increased as well. In this study, 800 Indiana adult residents were randomly surveyed to evaluate the impact of a statewide advertising campaign designed to increase awareness of problem gambling. The pre-to postcampaign telephone survey (with 400 independent respondents at each time point) targeted (a) the impact of the advertising campaign and (b) general awareness of problem gambling issues. Results indicated, overall, little impact of the ad campaign and a low rate of exposure to it (8%). Billboards and slogans appeared to be the methods with strongest impact. The sample had a positive view of problem gambling awareness campaigns and appeared quite knowledgeable about problem gambling in general. Awareness of state resources to aid problem gamblers was lower. Results are discussed in relation to the study methodology, and suggestions to improve future advertising efforts are offered.(PsycInfo Database Record (c) 2020 APA, all rights reserved)
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青少年对吸烟和反吸烟广告中显示的图像的反应。
DOI：
--
发表时间：
2002
期刊：
Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors
影响因子：
--
作者：
Shadel,WilliamG;Niaura,Raymond;Abrams,DavidB
通讯作者：
Abrams,DavidB
影响因子：
4.4
作者：
Chen, XG;Cruz, TB;Johnson, CA
通讯作者：
Johnson, CA
影响因子：
2.4
作者：
Friend, K;Levy, DT
通讯作者：
Levy, DT
影响因子：
2.4
作者：
Korn, David A.;Shaffer, Howard J.
通讯作者：
Shaffer, Howard J.
影响因子：
5.3
作者：
Grant, JE;Kim, SW
通讯作者：
Kim, SW