Favoritism or Animosity? Examining How SNS Network Homogeneity Influences Vote Choice via Affective Mechanisms

Favoritism or Animosity? Examining How SNS Network Homogeneity Influences Vote Choice via Affective Mechanisms
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偏爱还是仇恨?

DOI:
10.1093/ijpor/edv035
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发表时间:
2016
影响因子:
1.8
通讯作者:
Neo, Rachel L.
Neo, Rachel L.
中科院分区:
法学3区
文献类型:
--
作者:
Neo, Rachel L.

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尽管在线社交网络并不完全是同质的,但来自相似政治背景的党派确实倾向于团结在一起。与这些政治上志同道合的人的互动可能会加强他们的政治身份,并通过增加对党内成员的积极影响和对党外成员的消极影响来促进对立政党成员之间的情感极化。这种情感分裂可能会影响投票行为,这是一个对政策制定和治理具有长期影响的关键结果变量。使用2012年美国总统大选期间收集的面板数据,这项研究表明,政治上同质的在线社交网络促进了对集团内候选人的积极情绪,但对外党的负面影响。这些积极的感觉增加了在2012年美国总统选举中投票给团体候选人的可能性。然而,网络社交网络同质性通过积极情感对投票行为的间接影响并不显著。当考虑到党派力量时,这种间接影响变得很明显,在弱势党派中尤其明显。
Although online social networks are not exclusively homogeneous, partisans from similar political backgrounds do tend to cohere together. Interactions with these politically like-minded others could potentially reinforce their political identities and promote affective polarization between members of opposing political parties by increasing positive affect toward in-party members and negative affect toward out-party members. Such affective schisms potentially influence voting behavior—a key outcome variable that has long-term implications for policy making and governance. Using panel data collected during the 2012 U.S. Presidential Election, this study shows that politically homogeneous online social networks promote positive feelings toward the in-group candidate but not negative affect toward the out-party. These positive feelings increase the likelihood of voting for the in-group candidate in the 2012 U.S. Presidential Election. However, the indirect effect of online social network homogeneity on voting behavior via positive feeling is not significant. This indirect effect becomes significant when partisanship strength is accounted for, and it is particularly pronounced among weak partisans.
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