Psychological influences of animal-themed food decorations
Psychological influences of animal-themed food decorations
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动物主题食品装饰的心理影响
DOI：
10.1016/j.foodqual.2017.09.004
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发表时间：
2018
影响因子：
5.3
通讯作者：
Ueda Kazuhiro
中科院分区：
文献类型：
--
作者：
Takahashi Kohske;Fukuda Haruaki;Watanabe Katsumi;Ueda Kazuhiro
食物的外观影响食物的感知价值。这是矛盾的，动物形状的食物（例如，动物饼干）在消费者中很受欢迎并被广泛接受，因为具有动物相似性的食物通常会引起情感上的厌恶和回避行为。我们通过实验测试了动物主题食品装饰对心理的影响。参与者评估他们是否愿意吃巧克力，kamaboko（一种日本加工的海鲜产品），以及画有动物的图片。我们发现，食物的感知价值并没有通过添加动物主题的装饰来提高。事实上，这种装饰大大降低了实际上由动物制成的食物的价值（即，kamabokoandsashimi）。模型分析进一步证实了动物主题食品装饰的心理影响部分取决于食品是否为动物源。此外，动物性较强的动物图片（即，现实主义）增强了这些装饰对吃kamabokoandsashimi意愿的负面影响。这些结果共同表明，以动物为主题的食物装饰并没有提高食物本身的价值，也许是因为它们强调了食物与动物的相似性，从而增加了情感上的厌恶。
Food appearance influences the food’s perceived value. It is paradoxical that animal-shaped foods (e.g., animal crackers) are popular and widely accepted among consumers, given that foods with an animal likeness usually elicit emotional disgust and avoidance behaviors. We experimentally tested the psychological influences of animal-themed food decorations. Participants evaluated their willingness to eat chocolate,kamaboko(a Japanese processed seafood product), andsashimion which pictures of animals had been painted. We found that the perceived value of food did not improve by adding animal-themed decorations. In fact, the decoration drastically reduced the value of the foods actually made from animals (i.e.,kamabokoandsashimi). The model analyses further confirmed that the psychological influences of animal-themed food decorations partly depended on whether the food was of animal origin or not. Furthermore, animal pictures with stronger animacy (i.e., realism) enhanced the negative influences of these decorations on the willingness to eatkamabokoandsashimi. These results together suggest that animal-themed food decorations do not enhance the value of food per se, perhaps because they emphasize the resemblance of foods to animals and thereby increase emotional disgust.
娱乐美食：儿童的“趣味食品”与国内美食景观的转变
DOI：
--
发表时间：
2009
期刊：
影响因子：
--
作者：
Charlene Elliott
通讯作者：
Charlene Elliott
DOI：
10.1108/17473611011065809
发表时间：
2010
期刊：
Young Consumers: Insight and Ideas for Responsible Marketers
影响因子：
--
作者：
Valérie;Gilles Brougère;N. Boireau
通讯作者：
N. Boireau
人类的新恐惧症和动物源性食品的特殊地位
影响因子：
5.4
作者：
P. Pliner;M. Pelchat
通讯作者：
M. Pelchat