Ethical living: relinking ethics and consumption through care in Chile and Brazil.

Ethical living: relinking ethics and consumption through care in Chile and Brazil.
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道德生活:通过智利和巴西的护理重新连接道德和消费。

DOI:
10.1111/1468-4446.12265
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发表时间:
2018
期刊:
The British journal of sociology
影响因子:
--
通讯作者:
Ariztia T
Ariztia T
中科院分区:
--
文献类型:
--
作者:
Ariztia T

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“道德消费”的主流概念将这一概念等同于自觉的、个人的、市场调节的选择,这些选择是出于超越普通关切的道德或政治目标。本文借鉴消费社会学和人类学关于普通伦理与伦理消费之间联系的最新文献,讨论了这种概念化的一些局限性。利用在智利和巴西进行的32个焦点小组的数据,我们提出了一种道德消费的概念化,它不以个人、市场为中介的选择为中心,而是在实际结果的层面上理解它,我们将其称为不同形式的“道德生活”。要做到这一点,我们认为,我们需要背离对伦理的道德论理解,而采取一种更注重伦理结果的结果主义观点,这种理解支撑着伦理消费的主流方法。我们通过描述智利和巴西参与者对道德和消费的描述中似乎占主导地位的一种特殊的普通道德制度来阐述这些观点:一种通过关怀将消费和道德联系起来的制度。我们发现,关怀的道德制度会导致“伦理结果”,例如节约能源或限制过度消费,但与强调通过市场表达的政治化选择的伦理消费的主流观点相反,这些结果是遵循普通伦理的结果,通常是通过惯例。
Mainstream conceptualizations of ‘ethical consumption’ equate the notion with conscious, individual, market‐mediated choices motivated by ethical or political aims that transcend ordinary concerns. Drawing on recent sociology and anthropology of consumption literature on the links between ordinary ethics and ethical consumption, this article discusses some of the limitations of this conceptualization. Using data from 32 focus groups conducted in Chile and Brazil, we propose a conceptualization of ethical consumption that does not centre on individual, market‐mediated choices but understands it at the level of practical outcomes, which we refer to as different forms of ‘ethical living’. To do that, we argue, we need to depart from the deontological understanding of ethics that underpins mainstream approaches to ethical consumption and adopt a more consequentialist view focusing on ethical outcomes. We develop these points through describing one particular ordinary moral regime that seemed to be predominant in participants’ accounts of ethics and consumption in both Chile and Brazil: one that links consumption and ethics through care. We show that the moral regime of care leads to ‘ethical outcomes’, such as energy saving or limiting overconsumption, yet contrary to the mainstream view of ethical consumption emphasizing politicized choice expressed through markets, these result from following ordinary ethics, often through routines of practices.
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