Impression-Motivated News Consumption

Impression-Motivated News Consumption
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印象驱动的新闻消费

DOI:
10.1027/1864-1105/a000245
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发表时间:
2018
期刊:
J. Media Psychol. Theor. Methods Appl.
影响因子:
--
通讯作者:
Winter
Winter
中科院分区:
--
文献类型:
--
作者:
Winter

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Facebook等社交网站越来越多地被用作新闻来源。本研究旨在探讨新媒体语境是否影响读者加工新闻文章的方式,并形成他们对当前争论的看法。在应用说服的系统主义模型中,人们假设社交媒体中自我展示和人际接触的高度显着性触发了一种印象驱动的推理模式,在这种模式中,读者的态度更强烈地基于多数人的意见和社会压力。在预先注册的实验室实验(N= 210)中,参与者阅读新闻文章,媒体环境(SNS与SNS与预期未来的互动与在线新闻网站)和所显示的用户评论(积极与消极)的效价作为受试者之间的因素而变化。据推测,用户的评论更有影响力时,登录到Facebook比在经典的在线新闻网站,特别是当期待未来的意见表达的主题和人之间有很强的自我监督的倾向。结果发现,评论效价对读者的态度和思想效价有显著的影响,然而,这种模式也发生在在线新闻网站的设置,并没有自我监控的调节。调查结果进行了讨论,关于以下的多数意见和实际影响知情的公民的理论预测的系统模型。
Social networking sites (SNS) such as Facebook are increasingly used as sources of news. The present research aimed to investigate whether this new media context affects the way in which readers process news articles and form their opinions on current debates. In an application of the heuristic-systematic model of persuasion, it was assumed that the high salience of self-presentation and interpersonal contacts in social media triggers an impression-motivated mode of reasoning in which readers base their attitudes more strongly on the majority opinion and social pressures. In a pre-registered laboratory experiment (N= 210) in which participants read a news article, the media context (SNS vs. SNS with anticipation of future interaction vs. online news site) and the valence of the displayed user comments (positive vs. negative) were varied as between-subject factors. It was hypothesized that user comments are more influential when being logged in to Facebook than on classic online news sites, particularly when expecting future opinion expression about the topic and among people with a strong self-monitoring tendency. Results showed significant effects of comment valence on readers’ attitudes and valence of thoughts, however, this pattern also occurred in the setting of online news sites and was not moderated by self-monitoring. Findings are discussed with regard to the theoretical predictions of the heuristic-systematic model on following the majority opinion and practical implications for an informed citizenry.
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