Effects of advertising features on smokers' and non-smokers' perceptions of a reduced nicotine cigarette modified risk tobacco product.
Effects of advertising features on smokers' and non-smokers' perceptions of a reduced nicotine cigarette modified risk tobacco product.
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DOI：
10.1136/tobaccocontrol-2020-056441
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发表时间：
2023-01
期刊：
影响因子：
5.2
通讯作者：
Strasser AA
中科院分区：
文献类型：
--
作者：
Mercincavage M;Pacek LR;Thrasher J;Cappella JN;Delnevo C;Donny EC;Strasser AA
需要进行研究以确定营销对降低尼古丁含量（RNC）香烟的认知和使用的影响，特别是在美国监管机构允许销售RNC香烟修改风险烟草产品（MRTP）的情况下，该产品寻求进一步授权，使用修改的风险声明进行广告宣传。本研究考察了两个广告元素（产品名称和免责声明内容）对RNC香烟MRTP认知的影响。成年参与者（n = 807, 28.7%为吸烟者，58.2%为男性，74.2%为非拉丁裔白人）完成了在线MTurk调查。参与者被随机分配观看六个RNC香烟广告中的一个，使用2 × 3受试者间因子设计来操纵产品名称（“月光”与“月升”）和免责声明内容（行业建议：“尼古丁会上瘾”）。“少尼古丁并不意味着更安全的香烟”vs.专注：“少尼古丁并不意味着更安全的香烟”vs.不含内容)，然后完成召回和产品认知问卷。所有看过行业建议的免责声明的参与者（与没有内容的参与者相比）都感到更大的成瘾风险（p < 0.05）。看到这一免责声明的非吸烟者也感受到更大的健康风险，并且持有更少的错误信念（p < 0.05）。吸烟者看了《月光下》（与《月升》相比）广告后，认为健康风险较低（p < 0.05）。免责声明的内容可以有效地告知消费者新的RNC香烟MRTP的成瘾风险，并进一步告知不吸烟者有关健康风险。然而，这一因素对吸烟者感知到的健康风险几乎没有影响，在吸烟者中，Moonlight产品名称与健康风险误解有关，类似于被禁止的“light”描述符。
Research is needed to determine the impact of marketing on perceptions and use of reduced nicotine content (RNC) cigarettes, particularly as U.S. regulators have permitted the sale of a RNC cigarette modified risk tobacco product (MRTP) that seeks further authorization to advertise using modified risk claims. This study examined the effects of two advertising elements (product name and disclaimer content) on perceptions of a RNC cigarette MRTP. Adult participants (n = 807, 28.7% smokers, 58.2% male, 74.2% Non-Latinx White) completed an online MTurk survey. Participants were randomized to view one of six RNC cigarette advertisements, using a 2 × 3 between-subject factorial design to manipulate product name (‘Moonlight’ vs. ‘Moonrise’) and disclaimer content (industry-proposed: “Nicotine is addictive. Less nicotine does NOT mean a safer cigarette” vs. focused: “Less nicotine does NOT mean a safer cigarette” vs. no content), then completed recall and product perception questionnaires. All participants who viewed the industry-proposed disclaimer (vs. no content) perceived greater addiction risk (p’s < .05). Non-smokers who viewed this disclaimer also perceived greater health risks and held fewer false beliefs (p’s < .05). Smokers who viewed Moonlight (vs. Moonrise) ads perceived lower health risks (p < .05). Disclaimer content may effectively inform consumers about addiction risk of a new RNC cigarette MRTP, and further inform non-smokers about health risks. This element, however, had little effect on perceived health risks among smokers, among whom the Moonlight product name was associated with health risk misperceptions similar to the banned “light” descriptor.
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影响因子：
4.7
作者：
Johnson, Andrea C.;Mays, Darren;Strasser, Andrew A.
通讯作者：
Strasser, Andrew A.
DOI：
10.1158/1055-9965.epi-11-0644
发表时间：
2012-05
期刊：
Cancer epidemiology, biomarkers & prevention : a publication of the American Association for Cancer Research, cosponsored by the American Society of Preventive Oncology
影响因子：
--
作者：
Benowitz NL;Dains KM;Hall SM;Stewart S;Wilson M;Dempsey D;Jacob P 3rd
通讯作者：
Jacob P 3rd
影响因子：
4.2
作者：
Lochbuehler K;Tang KZ;Souprountchouk V;Campetti D;Cappella JN;Kozlowski LT;Strasser AA
通讯作者：
Strasser AA
影响因子：
5.7
作者：
Chmielewski, Michael;Kucker, Sarah C.
通讯作者：
Kucker, Sarah C.
影响因子：
6
作者：
Hatsukami, Dorothy K.;Kotlyar, Michael;Hecht, Stephen S.
通讯作者：
Hecht, Stephen S.