Is Positive Always Positive? The Effects of Precrisis Media Coverage on Rumor Refutation Effectiveness in Social Media
Is Positive Always Positive? The Effects of Precrisis Media Coverage on Rumor Refutation Effectiveness in Social Media
复制标题
积极的总是积极的吗？
DOI：
10.1080/10919392.2015.990785
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发表时间：
2015-01
影响因子：
2.9
通讯作者：
Song Peijian
中科院分区：
文献类型：
--
作者：
Wang Quansheng;Song Peijian
虽然社交媒体提供了一个无与伦比的平台，使消费者能够轻松地与他人分享信息，但当组织成为有害谣言的焦点时，社交媒体也威胁到组织对信息的控制，并增加了风险。否认或反驳谣言的声明能够减少消费者对谣言的信任和分享谣言的意图。然而，其有效性的证据并不一致。虽然学者们已经强调了识别谣言反驳有效性调节因素的重要性，但媒体作为塑造消费者对企业感知的重要信息媒介之一，在文献中很大程度上被忽视了。因此，本研究探讨在何种程度上有效的谣言驳斥是危机前媒体报道的功能。利用期望违背和媒体对社会感知的影响的文献，我们评估了危机前媒体报道对谣言驳斥效果的影响。研究结果表明，媒体报道的基调调节反驳论点的质量和反驳效果之间的关系。当媒体报道是积极的，高质量的反驳论点不会导致显着较低水平的信念，并打算分享，谣言比低质量的论点。本研究有助于更清楚地了解谣言反驳的有效性，以及提供重要的见解，媒体报道和声誉的价值。
While providing an unparalleled platform to enable consumers to share information easily with others, social media also threatens organizational control of information and increases risk when organizations become the focus of harmful rumors. Denials, or statements refuting rumors, are able to reduce consumers’ belief in and intention to share rumors. However, the evidence of their effectiveness is not uniformly supportive. Although scholars have highlighted the importance of identifying the moderators for rumor refutation effectiveness, media, as one of the essential infomediaries to shape consumers’ perceptions about firms, was largely overlooked in literatures. This study, therefore, explores the extent to which effective rumor refutation is a function of precrisis media coverage. Drawing on the literature in expectancy violation and media influences on social perceptions, we assessed the influence of precrisis media coverage on rumor refutation effectiveness in a scenario-based experiment. The findings suggest that the tenor of media coverage moderates the relationship between the quality of refutation arguments and refutation effectiveness. When the media coverage is positive, high-quality refutation arguments will not result in significant lower levels of belief in, and intentions to share, the rumor than low-quality arguments. This study contributes a clearer understanding of rumor refutation effectiveness, as well as furnishing important insights regarding the value of media coverage and reputation.
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影响因子：
10.4
作者：
James D. Westphal;Sun Hyun Park;Michael L. McDonald;Mathew L. A. Hayward
通讯作者：
James D. Westphal;Sun Hyun Park;Michael L. McDonald;Mathew L. A. Hayward
DOI：
--
发表时间：
1969
期刊：
--
影响因子：
--
作者：
K. Weick
通讯作者：
K. Weick
影响因子：
10.4
作者：
Stefan Jonsson;H. Greve;Takako Fujiwara-Greve
通讯作者：
Stefan Jonsson;H. Greve;Takako Fujiwara-Greve
影响因子：
5.4
作者：
M. Alvesson
通讯作者：
M. Alvesson
影响因子：
8
作者：
Rafael la Porta
通讯作者：
Rafael la Porta