Perceived environmental turbulence, strategic orientations and new product success: A comparative study of SMEs and large manufacturing exporters
Perceived environmental turbulence, strategic orientations and new product success: A comparative study of SMEs and large manufacturing exporters
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感知环境动荡、战略方向和新产品成功:中小企业和大型制造业出口商的比较研究
DOI:
10.1108/jamr-05-2014-0026
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发表时间:
2015-05
影响因子:
3.1
通讯作者:
Zhu Miao
中科院分区:
文献类型:
--
作者:
Zhang Jing;Jiang Yanxin;Zhu Miao
Purpose - – The purpose of this paper is to examine the differences of relationship among perceived environmental turbulence, strategic orientations and new product success in export market by company size. Design/methodology/approach - – A questionnaire
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影响因子:
6.1
作者:
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通讯作者:
H. Gatignon;J. Xuereb
DOI:
10.1362/146934710x523096
发表时间:
2010-08
期刊:
The Marketing Review
影响因子:
--
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通讯作者:
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