Features of alcohol advertisements across five urban slums in Kampala, Uganda: pilot testing a container-based approach.
Features of alcohol advertisements across five urban slums in Kampala, Uganda: pilot testing a container-based approach.
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DOI：
10.1186/s12889-022-13350-2
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发表时间：
2022-05-09
影响因子：
4.5
通讯作者：
Kasirye, Rogers
中科院分区：
文献类型：
--
作者：
Swahn, Monica H.;Palmier, Jane B.;May, Alicia;Dai, Dajun;Braunstein, Sarah;Kasirye, Rogers
尽管在撒哈拉以南非洲的许多环境中酒精使用和营销的流行率很高，但很少有研究系统地寻求评估酒精营销的暴露程度，特别是在城市贫民窟等脆弱地区，那里的酒精通常非常流行，但教育计划和预防酒精信息却很少。在乌干达坎帕拉不同地区的五个城市贫民窟（Bwaise、Kamwokya、Makindye、Nakulabye 和 Nateete）试点开发和实施酒类广告环境扫描。五次扫描均采用基于集装箱的方法，在乌干达青年发展链接 (UYDEL) 临时中心 500 米半径范围内的地理圈内进行。使用具有拍照功能的 Garmin GPS 和用于数据输入的平板电脑，由至少两名训练有素的研究人员组成的团队在目标区域内的主要道路上行走，收集有关每个酒类广告的信息，包括其位置、类型、大小、位置和其他特征。包含 GPS 坐标、照片和广告描述细节的数据被合并以进行分析。在所有五个数据收集网站中总共发现了 235 个酒类广告，反映了 32 个不同的品牌。大多数广告 (85.8%) 为中小型广告，由餐馆和酒吧、商店和售货亭以及酒类商店投放。广告中最常提到的酒类是烈酒（50.6%）和啤酒（30.6%）。我们开发的方法的试点测试表明，尽管存在一些挑战，但实施是可行的。由于监测酒精营销是解决未成年人饮酒和危害的关键，因此我们讨论了我们开发的方法的优点和缺点。未来的研究需要加强和简化在城市贫民窟等资源匮乏环境中监测酒精营销的策略，这些环境具有需要考虑的独特特征。同时，研究结果可能为利益相关者提供有价值的信息，并指导干预措施的发展和酒类营销政策以保护青少年。
Despite the high prevalence of alcohol use and marketing in many settings across sub-Saharan Africa, few studies have systematically sought to assess alcohol marketing exposure, particularly in vulnerable areas such as urban slums where alcohol is often highly prevalent but where educational programs and alcohol prevention messages are scarce. To pilot test the development and implementation of environmental scans of alcohol advertisements in five urban slums across different areas of Kampala, Uganda: Bwaise, Kamwokya, Makindye, Nakulabye, and Nateete. Each of the five scans was conducted in geographical circles, within a 500-m radius of a Uganda Youth Development Link (UYDEL) drop-in Center using a container-based approach. Using a Garmin GPS with photo capabilities and a tablet for data entry, teams of at least two trained researchers walked the main roads within the target area and gathered information about each alcohol advertisement including its location, type, size, and placement and other characteristics. Data with the GPS coordinates, photos and descriptive details of the adverts were merged for analyses. A total of 235 alcohol adverts were found across all five data collection sites reflecting 32 different brands. The majority of the adverts (85.8%) were smaller and medium sizes placed by restaurants and bars, stores and kiosks, and liquor stores. The most frequently noted types of alcohol in the adverts were spirits (50.6%) and beer (30.6%). The pilot test of the methodology we developed indicated that implementation was feasible, although challenges were noted. Since monitoring alcohol marketing is key for addressing underage alcohol use and harm, the advantages and disadvantages of the approach we developed are discussed. Future research needs to strengthen and simplify strategies for monitoring alcohol marketing in low-resource settings such as urban slums which have unique features that need to be considered. Meanwhile, the findings may yield valuable information for stakeholders and to guide intervention developments and alcohol marketing policy to protect youth.
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影响因子：
3.4
作者：
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通讯作者：
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