CEO letters: Hospitality corporate narratives during the COVID-19 pandemic.

CEO letters: Hospitality corporate narratives during the COVID-19 pandemic.
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首席执行官信:COVID-19-19期间大流行期间的招待公司叙事。

DOI:
10.1016/j.ijhm.2020.102701
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发表时间:
2021-01
影响因子:
11.7
通讯作者:
Miao L
Miao L
中科院分区:
管理学2区
文献类型:
--
作者:
Im J;Kim H;Miao L

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对于酒店组织来说,在应对COVID-19危机时,由于其对员工、客户、公众以及公司本身的基本生存构成的威胁的范围和严重性,对令人信服的企业叙述的需求尤为迫切。因此,本研究旨在识别企业叙事策略,并研究在COVID-19大流行期间,酒店企业如何将此类叙事策略与印象管理策略相结合。本研究立足于说服性修辞和印象管理理论,对新冠肺炎疫情期间酒店企业发布的57封CEO信函进行内容分析,发现了这些信函中普遍存在的修辞诉求和植入印象管理策略的修辞诉求模式。
For hospitality organizations, the need for compelling corporate narratives is particularly acute in dealing with the COVID-19 crisis due to the scope and severity of its threat to employees, customers, the general public, and the fundamental survival of the company itself. Thus, this study aims to identify corporate narrative strategies and examine how hospitality companies deploy such narrative strategies with impression management tactics during the COVID-19 pandemic. Anchored in the Aristotelian concept of persuasive rhetoric and impression management theory, this study content-analyzed 57 CEO letters published by hospitality companies during the COVID-19 outbreak and found the prevalent rhetoric appeals and patterns of rhetoric appeals with impression management tactics embedded in the letters.
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