Consumers' Fears Regarding Food Availability and Purchasing Behaviors during the COVID-19 Pandemic: The Importance of Trust and Perceived Stress.

Consumers' Fears Regarding Food Availability and Purchasing Behaviors during the COVID-19 Pandemic: The Importance of Trust and Perceived Stress.
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DOI:
10.3390/nu12092852
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发表时间:
2020-09-17
期刊:
影响因子:
5.9
通讯作者:
Królak M
Królak M
中科院分区:
医学2区
文献类型:
--
作者:
Jeżewska-Zychowicz M;Plichta M;Królak M

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本研究旨在调查对流通信息的信任和感知的压力是否是消费者对有限获得食物的恐惧的预测因子,以及COVID-19大流行期间食品购买行为的预测因子。2020年3月,使用计算机辅助网络访谈(CAWI)技术收集了1033名波兰成年人的数据。Logistic回归被用来估计恐惧的可能性有限的获得食物和购买比平时更多的食物的可能性。在感知压力较高的情况下,对食物获取受限感到恐惧的可能性增加了16%,在对“大众媒体和朋友”的信任较高的情况下增加了50%,在前一个月食物供应发生变化的情况下增加了219%。对“波兰政府机构”的信任使经历这种恐惧的机会减少了22%。购买比平时更多的食物的可能性增加了9%,更高的感知压力,增加了46%,更高的信任“大众媒体和朋友”,增加了81%,在过去一个月的食物供应变化的感知,并增加了130%,随着疫情的蔓延,对食物供应有限的恐惧。政府机构可能难以通过媒体传播与流行病有关的建议,这不仅是因为人们对媒体组织的信任度相对较低,而且还因为随着对这一信息来源的信任度的增加,对粮食供应的恐惧和恐慌性粮食购买行为发生的可能性越来越大。因此,有必要制定干预措施,减少感知压力,提高对可靠来源信息的信任。
The present study aimed to investigate whether trust in circulating information and perceived stress are predictors of consumers’ fear of limited access to food as well as predictors of food purchase behaviors during the COVID-19 pandemic. The computer-assisted web interviewing (CAWI) technique was used to collect data from 1033 Polish adults in March 2020. Logistic regression was used to estimate the likelihood of fear of limited access to food and the likelihood of purchase of larger amounts of food than usual. The likelihood of experiencing fear of limited access to food increased by 16% with higher perceived stress, by 50% with higher trust in “Mass media and friends”, and by 219% with perceived changes in food availability in the previous month. Trust in “Polish government institutions” decreased the chance of experiencing such fears by 22%. The likelihood of purchasing larger quantities of food than usual increased by 9% with higher perceived stress, by 46% with higher trust in “Mass media and friends”, by 81% with perceived changes in food availability in the last month, and by 130% with fears of limited access to food as the pandemic spreads. Government institutions may have difficulty in disseminating pandemic-related recommendations through media, not only due to relatively low trust people have in media organizations but also due to the increasing likelihood of the occurrence of both fears regarding food availability and panic-stricken food-buying behaviors with increase in trust in this source of information. Therefore, it is necessary to develop interventions that will reduce perceived stress and improve the trust in information from reputable sources.
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