Recruiting Pregnant Patients for Survey Research: A Head to Head Comparison of Social Media-Based Versus Clinic-Based Approaches.
Recruiting Pregnant Patients for Survey Research: A Head to Head Comparison of Social Media-Based Versus Clinic-Based Approaches.
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DOI：
10.2196/jmir.6593
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发表时间：
2016-12-21
影响因子：
7.4
通讯作者：
Moniz MH
中科院分区：
文献类型：
--
作者：
Admon L;Haefner JK;Kolenic GE;Chang T;Davis MM;Moniz MH
招募不同的孕妇样本进行临床研究是一项具有挑战性但对改善产科服务和孕产妇及儿童健康成果至关重要的任务。比较使用基于社交媒体和基于诊所的方法招募孕妇进行调查研究的可行性和成本。利用广告从社交媒体网站Facebook招募孕妇。在人的方法被用来招募孕妇从一个大型的，三级保健中心的门诊。在这两种方法中，潜在的答复者都被邀请参加一个15分钟的网上调查。每种招募方法监测1个月。使用双变量统计，我们比较了招募妇女的人数，人口统计学特征和健康特征，以及每种招募方法完成调查的成本。基于社交媒体的方法招募了1178名女性，基于诊所的方法招募了219名女性。通过社交媒体招募的受试者中有更高比例的受试者被确定为非裔美国人（29.4%，207/705 vs 11.2%，20/179），报告家庭年收入<3万美元（56.8%，409/720 vs 25.8%，47/182），报告为早孕（18.6%，135/726 vs 10.4%，19/183），并将其健康状况评为一般或较差（22.2%，160/722 vs 8.2%，15/183;所有P<0.001）。通过社交媒体招募的受试者中，拥有大学学位的比例较小（21.3%，153/717 vs 62.3%，114/183），已婚或有家庭伴侣关系（45.7%，330/722 vs 72.1%，132/183;所有P<.001）。基于社交媒体的招聘成本为14.63美元，而基于诊所的招聘成本为23.51美元。通过社交网络平台进行网络招募是一种可行、廉价和快速的方法，可以招募大量不同的孕妇样本进行调查研究。
Recruiting a diverse sample of pregnant women for clinical research is a challenging but crucial task for improving obstetric services and maternal and child health outcomes. To compare the feasibility and cost of recruiting pregnant women for survey research using social media-based and clinic-based approaches. Advertisements were used to recruit pregnant women from the social media website Facebook. In-person methods were used to recruit pregnant women from the outpatient clinic of a large, tertiary care center. In both approaches, potential respondents were invited to participate in a 15-minute Web-based survey. Each recruitment method was monitored for 1 month. Using bivariate statistics, we compared the number, demographic characteristics, and health characteristics of women recruited and the cost per completed survey for each recruitment method. The social media-based approach recruited 1178 women and the clinic-based approach recruited 219 women. A higher proportion of subjects recruited through social media identified as African American (29.4%, 207/705 vs 11.2%, 20/179), reported household incomes <US $30,000 per year (56.8%, 409/720 vs 25.8%, 47/182), reported being in early pregnancy (18.6%, 135/726 vs 10.4%, 19/183 first trimester), and rated their health as fair or poor (22.2%, 160/722 vs 8.2%, 15/183; all P<.001). A smaller proportion of subjects recruited through social media had earned a college degree (21.3%, 153/717 vs 62.3%, 114/183) and were married or in a domestic partnership (45.7%, 330/722 vs 72.1%, 132/183; all P<.001). Social media-based recruitment costs were US $14.63 per completed survey, compared with US $23.51 for clinic-based recruitment. Web-based recruitment through a social networking platform is a feasible, inexpensive, and rapid means of recruiting a large, diverse sample of pregnant women for survey research.
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