Price Promotions of E-Liquid Products Sold in Online Stores.
Price Promotions of E-Liquid Products Sold in Online Stores.
复制标题
DOI：
10.3390/ijerph19148870
复制
发表时间：
2022-07-21
影响因子：
--
通讯作者：
Shang, Ce
中科院分区：
文献类型：
--
作者：
Ma, Shaoying;Jiang, Shuning;Ling, Meng;Chen, Jian;Shang, Ce
关键词：
研究背景：价格促销是零售商吸引消费者的重要营销策略。然而，关于电子烟在线商店如何实施零售价格促销的证据很少，特别是对于在实体店中不常见的电子液体产品，并且与其他类型的电子烟相比，其价格较低。目标：我们使用网络抓取从在线商店收集有关电子液体价格促销活动的数据。从2021年2月至5月，我们从五家在美国全国销售的热门在线vape商店收集了超过14，000种电子烟产品的价格促销数据。我们目前的描述性分析这些产品的价格促销，评估价格促销的做法在网上商店，并讨论在线客户支付的最终购买价格的组成部分。调查结果：在14，000种及以上的电子烟产品中，有13，326种（92. 36%）在销售，每家网店平均为这些产品提供9. 20%至47. 53%的折扣。五家商店的折扣后价格分布基本相似，有证据表明每家商店采取了不同的价格促销策略。结论：尽管价格低廉，但电子烟液产品的价格促销活动很常见，这可能会破坏旨在提高电子烟价格的消费税等电子烟定价政策的效果。
Background: Retailer price promotions are an important marketing strategy to attract consumers. However, there is scarce evidence on how retail price promotions are being implemented by e-cigarette online stores, particularly for e-liquid products that are not often found in brick-and-mortar stores and sold in lower prices compared to other types of e-cigarettes. Objectives: We collect data on e-liquid price-promotion activities from online stores using web scraping. From February to May 2021, we scraped the price promotion data of over 14,000 e-liquid products, from five popular online vape shops that sell nationwide in the US. We present descriptive analyses of price promotion on those products, assess price promotion practices in online stores, and discuss components of the final purchase price paid by online customers. Findings: Of the 14,000 e-liquid products and over, 13,326 (92.36%) were on sale, and each online store on average offered discounts from 9.20% to 47.53% for these products. The distribution of the after-discount price was largely similar across the five stores, and there is evidence that each store had adopted different price-promotion strategies. Conclusion: Despite low prices, price promotions are common for e-liquid products, which may undermine the effect of e-cigarette pricing policies such as excise tax that are designed to raise e-cigarette prices.
登录
查看更多内容
影响因子：
5.2
作者：
Soneji S;Sargent J;Tanski S
通讯作者：
Tanski S
影响因子：
4.7
作者：
Choi, Kelvin;Rose, Shyanika W.;Hair, Elizabeth
通讯作者：
Hair, Elizabeth
影响因子：
4.7
作者：
Pesko MF;Courtemanche CJ;Catherine Maclean J
通讯作者：
Catherine Maclean J
影响因子：
5.2
作者：
Tattan-Birch, Harry;Brown, Jamie;Jackson, Sarah E.
通讯作者：
Jackson, Sarah E.
影响因子：
5.2
作者：
Ma, Shaoying;Jiang, Shuning;Ling, Meng;Lu, Bo;Chen, Jian;Shang, Ce
通讯作者：
Shang, Ce