The Effect of Expected Value on Attraction Effect Preference Reversals.
The Effect of Expected Value on Attraction Effect Preference Reversals.
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DOI:
10.1002/bdm.2001
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发表时间:
2017-10
影响因子:
2
通讯作者:
Howes A
中科院分区:
文献类型:
--
作者:
Farmer GD;Warren PA;El-Deredy W;Howes A
The attraction effect shows that adding a third alternative to a choice set can alter preference between the original two options. For over 30 years, this simple demonstration of context dependence has been taken as strong evidence against a class of parsimonious value‐maximising models that evaluate alternatives independently from one another. Significantly, however, in previous demonstrations of the attraction effect alternatives are approximately equally valuable, so there was little consequence to the decision maker irrespective of which alternative was selected. Here we vary the difference in expected value between alternatives and provide the first demonstration that, although extinguished with large differences, this theoretically important effect persists when choice between alternatives has a consequence. We use this result to clarify the implications of the attraction effect, arguing that although it robustly violates the assumptions of value‐maximising models, it does not eliminate the possibility that human decision making is optimal. © 2016 The Authors Journal of Behavioral Decision Making Published by John Wiley & Sons Ltd.
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影响因子:
6.1
作者:
Frederick, Shane;Lee, Leonard;Baskin, Ernest
通讯作者:
Baskin, Ernest
影响因子:
5.4
作者:
Howes A;Warren PA;Farmer G;El-Deredy W;Lewis RL
通讯作者:
Lewis RL
DOI:
10.3758/s13414-015-0885-6
发表时间:
2015-07
期刊:
Attention, perception & psychophysics
影响因子:
--
作者:
Parrish AE;Evans TA;Beran MJ
通讯作者:
Beran MJ
影响因子:
4.7
作者:
BORDLEY, RF
通讯作者:
BORDLEY, RF
影响因子:
2.4
作者:
Choplin, JM;Hummel, JE
通讯作者:
Hummel, JE