The Effect of Expected Value on Attraction Effect Preference Reversals.

The Effect of Expected Value on Attraction Effect Preference Reversals.
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DOI:
10.1002/bdm.2001
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发表时间:
2017-10
影响因子:
2
通讯作者:
Howes A
Howes A
中科院分区:
心理学3区
文献类型:
--
作者:
Farmer GD;Warren PA;El-Deredy W;Howes A

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吸引效应表明,在一个选择集上增加第三个选项可以改变最初两个选项之间的偏好。30多年来,这种对上下文依赖的简单证明一直被视为反对一类简约的价值最大化模型的有力证据,这些模型相互独立地评估替代方案。然而,值得注意的是,在先前的吸引力效应的演示中,选择的方案几乎是同等价值的,因此无论选择哪种方案,对决策者都没有什么影响。在这里,我们改变了不同的替代品之间的期望值的差异,并提供了第一个证明,虽然熄灭了很大的差异,这种理论上重要的影响仍然存在时,选择替代品之间的后果。我们使用这个结果来澄清吸引效应的含义,认为尽管它强烈违反了价值最大化模型的假设,但它并没有消除人类决策是最优的可能性。© 2016 The Authors Journal of Behavioral Decision Making由John Wiley & Sons Ltd出版。
The attraction effect shows that adding a third alternative to a choice set can alter preference between the original two options. For over 30 years, this simple demonstration of context dependence has been taken as strong evidence against a class of parsimonious value‐maximising models that evaluate alternatives independently from one another. Significantly, however, in previous demonstrations of the attraction effect alternatives are approximately equally valuable, so there was little consequence to the decision maker irrespective of which alternative was selected. Here we vary the difference in expected value between alternatives and provide the first demonstration that, although extinguished with large differences, this theoretically important effect persists when choice between alternatives has a consequence. We use this result to clarify the implications of the attraction effect, arguing that although it robustly violates the assumptions of value‐maximising models, it does not eliminate the possibility that human decision making is optimal. © 2016 The Authors Journal of Behavioral Decision Making Published by John Wiley & Sons Ltd.
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