Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts
Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts
复制标题
消费者对外国的亲和力：构建发展、购买行为后果和敌意对比
DOI：
10.1016/j.ibusrev.2013.11.009
复制
发表时间：
2014
影响因子：
8.7
通讯作者：
Ragnhild Silkoset
中科院分区：
文献类型：
--
作者：
Erik B. Nes;Rama Yelkur;Ragnhild Silkoset
我们的目的是通过识别亲和力和敌意来扩展亲和力理论。设计/方法论/途径我们进行了探索性和实证研究，以探索领域，并通过验证性分析检验因素结构和假设。结果发现：(1)目标国家亲和力的四个维度，(2)消费者亲和力影响微观国家形象、购买意向和实际产品所有权，(3)亲和力和敌意是部分共享和部分独特的不同结构。原创性/价值本研究首次对这四个维度进行了实证检验，首次与实际产品所有权和微观国家形象建立了正相关关系，并首次对比了维度在亲和力和敌意中的作用。
PurposeOur purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity.Design/methodology/approachWe carry out exploratory and empirical research in order to explore the domain and to test the factor structure and the hypotheses through confirmatory analysis.FindingsWe find (1) four target country affinity dimensions, (2) consumer affinity impacts micro country image, buying intentions and actual product ownership, and (3) affinity and animosity are distinct constructs with partly shared and partly unique dimensions.Originality/valueThe study is the first to empirically test the four dimensions, the first to establish a positive relationship with actual product ownership and micro country image, and the first to contrast the role of the dimensions in affinity and animosity.
影响因子：
7.6
作者：
W. Swann
通讯作者：
W. Swann
影响因子：
7.6
作者：
Jeff T. Larsen;A. P. McGraw;J. Cacioppo
通讯作者：
Jeff T. Larsen;A. P. McGraw;J. Cacioppo