Mood and Multiple Source Characteristics: Mood Congruency of Source Consensus Status and Source Trustworthiness as Determinants of Message Scrutiny
Mood and Multiple Source Characteristics: Mood Congruency of Source Consensus Status and Source Trustworthiness as Determinants of Message Scrutiny
复制标题
情绪和多源特征:源共识状态的情绪一致性和源可信度作为消息审查的决定因素
DOI:
10.1177/0146167211410438
复制
发表时间:
2011
影响因子:
4
通讯作者:
M. Diehl
中科院分区:
文献类型:
--
作者:
Rene Ziegler;M. Diehl
This research deals with the interplay of mood and multiple source characteristics in regard to persuasion processes and attitudes. In a four-factorial experiment, mood (positive vs. negative), source consensus status (majority vs. minority), source trustworthiness (high vs. low), and message strength (strong vs. weak) were manipulated. Results were in line with predictions of a mood-congruent expectancies perspective rather than competing predictions of a mood-as-information perspective. Specifically, individuals in both moods evinced higher message scrutiny given mood-incongruent (vs. mood-congruent) source characteristics. That is, across source trustworthiness, positive (negative) mood led to higher message scrutiny given a minority (majority) versus a majority (minority) source. Furthermore, across source consensus, positive (negative) mood led to higher message scrutiny given an untrustworthy (trustworthy) versus a trustworthy (untrustworthy) source. Additional analyses revealed that processing effort increased from doubly mood-congruent source combinations (low effort) over mixed-source combinations (intermediate effort) to doubly mood-incongruent combinations (high effort). Implications are discussed.
影响因子:
7.6
作者:
D. Wegener;R. Petty;Stephen M. Smith
通讯作者:
D. Wegener;R. Petty;Stephen M. Smith
影响因子:
7.6
作者:
Wegener,DT;Petty,RE
通讯作者:
Petty,RE