Exploring the Link between Exposure to Athlete Advocacy and Public Issue Involvement: An Analysis of Japanese Athlete Racial Advocacy

Exploring the Link between Exposure to Athlete Advocacy and Public Issue Involvement: An Analysis of Japanese Athlete Racial Advocacy
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探索运动员倡导与公共问题参与之间的联系:对日本运动员种族倡导的分析

DOI:
10.1080/24704067.2022.2114924
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发表时间:
2022
影响因子:
2.2
通讯作者:
Mano Yoshiyuki
Mano Yoshiyuki
中科院分区:
--
文献类型:
--
作者:
Ogiso Waku;Funahashi Hiroaki;Mano Yoshiyuki

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名人运动员的倡导在激励人们参与种族问题方面发挥着重要作用。然而,很少有实证研究探讨运动员种族倡导所引发的问题参与类型。本研究调查了日本背景下运动员种族倡导与问题参与之间的关系。 2021 年 1 月,通过网络调查收集了 2,700 名日本受访者的数据。结果显示,接触运动员种族倡导与以下类型的公共问题参与呈正相关:“意识”、“关注”、“知识”和“信息寻求”。然而,接触对“谈话频率”没有显着影响。结果表明,运动员倡导可以激发有限类型的公众参与种族问题。我们的研究结果帮助运动员倡导者、体育演员和非营利营销人员制定策略来回应倡导并促进进一步的社会变革。
The advocacy of celebrity athletes plays an important role in motivating people to engage in racial issues. However, little empirical research has explored the types of issue involvement that are motivated by athlete racial advocacy. This study investigates the relationship between exposure to athlete racial advocacy and issue involvement in the Japanese context. Data were collected from 2,700 Japanese respondents using an internet-based survey in January 2021. The results show that exposure to athlete racial advocacy is positively associated with the following types of public issue involvement: ‘awareness,’ ‘concern,’ ‘knowledge,’ and ‘information-seeking.’ However, the exposure has no significant effect on ‘talk frequency.’ The results suggest that athlete advocacy can motivate limited types of public involvement in racial issues. Our findings help athlete advocates, sport actors, and non-profit marketers to develop strategies on ways to respond to advocacy and facilitate further social change.
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