Tags, transaction types and communication in online anonymous markets
Tags, transaction types and communication in online anonymous markets
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在线匿名市场中的标签、交易类型和通信
DOI：
10.1093/ser/mws011
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发表时间：
2012
影响因子：
3.7
通讯作者：
Preda A
中科院分区：
文献类型：
--
作者：
Preda A
本文考察了两个相互关联的难题：经验难题涉及电子匿名市场中的通信。如果交易屏幕为交易员提供了所有需要的信息资源(包括数据解释)，为什么交易员会不断地聊天和即时通讯？后者应该被视为耗时、分散注意力，并增加了不确定性。理论上的困惑是，需要将通信概念化为交易员网络的一套维护和支持功能，而不是用于减少对未来的不确定性的工具。我认为，为了能够行动，行为者需要基于其可观察到的特征来对交易进行类型化。类型化是一种协作活动，包括将市场交易中特定的、可观察到的元素识别为某一类型特有的标记或标签。标签使市场参与者能够根据多个标准将交易判断为特定类型的实例。这里确定了四种标签：个人标签、代理标签、行为标签和程序标签。在此基础上，市场参与者解决与行动和决策相关的问题。交际性参与类型化是在线市场差异化和群体建设的一种机制。它的调查有助于揭示电子交易的社会动态。
The paper examines two interrelated puzzles: the empirical one concerns communication in electronic anonymous markets. If trading screens provide traders with all the needed informational resources (including data interpretation), why do said traders constantly engage in chatter and instant messaging? These latter should be seen as time consuming, as distracting, and as increasing uncertainties. The theoretical puzzle is provided by the need to conceptualize communication as more than a set of maintenance and support functions for networks of traders, and as different from a tool used in reducing uncertainties about the future. I argue that in order to be able to act, actors need to typify transactions, based on their observable features. Typification is a collaborative activity, consisting in identifying particular, observable elements of market transactions as marks or tags characteristic for a certain type. Tags enable market participants to judge transactions as instances of particular types, along multiple criteria. Four kinds of tags are identified here: personal, agential, actional and procedural. Based on them, market actors solve action- and decision-relevant problems. The communicative engagement in typifications is a mechanism of differentiation and group building in online markets. Its investigation helps shed light on the social dynamics of electronic trading.
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