Services in Family Forestry

Services in Family Forestry
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家庭林业服务

DOI:
10.1007/978-3-030-28999-7
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发表时间:
2019
期刊:
Services in Family Forestry
影响因子:
--
通讯作者:
B. Butler
B. Butler
中科院分区:
--
文献类型:
--
作者:
T. Hujala;A. Toppinen;B. Butler

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本章讨论了服务主导逻辑(SD逻辑)的核心论点及其对林业部门和森林科学发展的影响。本章首先简要总结了早期的研究,这些研究促进了对不同经济部门的综合分析,并培养了客户和用户的观点。在此基础上,我们进一步分析了S-D逻辑,指出S-D逻辑不是传统的服务理论,而是行动者系统中的价值共同创造理论,并分析了价值创造的情境性和体验性以及资源整合的核心作用。更注重实际的结构价值主张和商业模式,生态系统和机构也包括在内。这些分析为S-D逻辑在林业部门的应用奠定了基础,我们将在本章最后讨论这一点。在这一部门目前的发展阶段,不仅需要理解作为物质产品附加物的服务(服务化),而且首先需要理解不同利益攸关方之间共同创造价值,其中用户发挥着至关重要的作用。从学术观点看,S-D逻辑所包含的系统和多层次的视角与森林科学作为可持续性和生态思维研究的组成部分的新兴观点是一致的。
This chapter discusses the central arguments of service-dominant logic (SD logic) and their implications to the development of the forest sector and forest sciences. The chapter starts from a short summary of earlier studies that have promoted an integrated analysis of different economic sectors and fostered the perspective of customers and users. Then we examine S-D logic as a further advancement of these studies and point out that S-D logic is not a traditional service theory, but a theory of value co-creation in actor systems.We analyze the contextual and experiential nature of value creation and the central role of the integration of resources. More practically oriented constructs—value propositions and business models, and ecosystems and institutions—are also included. Together these analyses create a basis for the application of S-D logic in the forest sector, which we discuss in the end of the chapter. In the current development stage of this sector, there is need for understanding, not only services as add-ons to material products (servitization), but first and foremost the co-creation of value between different stakeholders, among which users play a crucial role. From the academic viewpoint, the systemic and multi-level perspective included in S-D logic is well in line with the emerging view of forest sciences as an integral part of the research into sustainability and ecological thinking.
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