Lessons Learned From Dear Pandemic, a Social Media-Based Science Communication Project Targeting the COVID-19 Infodemic.
Lessons Learned From Dear Pandemic, a Social Media-Based Science Communication Project Targeting the COVID-19 Infodemic.
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DOI：
10.1177/00333549221076544
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发表时间：
2022-05
影响因子：
3.3
通讯作者：
Jones, Malia
中科院分区：
文献类型：
--
作者：
Albrecht, Sandra S.;Aronowitz, Shoshana, V;Buttenheim, Alison M.;Coles, Sarah;Dowd, Jennifer Beam;Hale, Lauren;Kumar, Aparna;Leininger, Lindsey;Ritter, Ashley Z.;Simanek, Amanda M.;Whelan, Christine B.;Jones, Malia
世界卫生组织已将过多的COVID-19大流行相关信息确定为公共卫生危机，称之为“信息流行病”。社交媒体允许错误信息迅速传播，并超越通过其他方法提供的有科学依据的信息。Dear Pandemic是一个创新的、多学科的、基于社交媒体的科学传播项目，其使命是教育和授权个人成功地驾驭大流行期间传播的大量信息。这一使命有两个主要目标：（1）通过社交媒体向普通受众传播关于新冠疫情的可靠、全面和及时的科学内容;（2）促进媒体素养和信息卫生习惯，使读者能够在自己的网络中更好地管理新冠疫情信息。科学家志愿者团队每周发表8-16篇关于流行病相关主题的帖子。该项目于2020年3月推出近两年后，每月通过4个社交媒体渠道、一份电子邮件通讯和一个网站获得超过400万次独立浏览。我们描述了该项目的指导原则，经验教训，挑战和机遇。Dear Pandemic已经成为公共卫生传播和干预的一个有希望的新范例。贡献者以个性化、实用、可操作、响应性和社交媒体平台原生的方式提供内容。该项目的指导原则是针对未来信息学的公共卫生传播模式，可以弥合科学界与公众日常决策实际需要之间的鸿沟。
The World Health Organization has identified excessive COVID-19 pandemic–related information as a public health crisis, calling it an “infodemic.” Social media allows misinformation to spread quickly and outcompete scientifically grounded information delivered via other methods. Dear Pandemic is an innovative, multidisciplinary, social media–based science communication project whose mission is to educate and empower individuals to successfully navigate the overwhelming amount of information circulating during the pandemic. This mission has 2 primary objectives: (1) to disseminate trustworthy, comprehensive, and timely scientific content about the pandemic to lay audiences via social media and (2) to promote media literacy and information-hygiene practices, equipping readers to better manage the COVID-19 infodemic within their own networks. The volunteer team of scientists publishes 8-16 posts per week on pandemic-relevant topics. Nearly 2 years after it launched in March 2020, the project has a combined monthly reach of more than 4 million unique views across 4 social media channels, an email newsletter, and a website. We describe the project’s guiding principles, lessons learned, challenges, and opportunities. Dear Pandemic has emerged as an example of a promising new paradigm for public health communication and intervention. The contributors deliver content in ways that are personal, practical, actionable, responsive, and native to social media platforms. The project’s guiding principles are a model for public health communication targeting future infodemics and can bridge the chasm between the scientific community and the practical daily decision-making needs of the general public.
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DOI：
10.1001/jamahealthforum.2020.0656
发表时间：
2020-06-01
期刊：
JAMA health forum
影响因子：
--
作者：
Kutscher, Eric;Greene, Richard E
通讯作者：
Greene, Richard E
影响因子：
3.3
作者：
Seeger, Matthew W.;Pechta, Laura E.;Smith, Belinda J.
通讯作者：
Smith, Belinda J.
DOI：
10.1007/978-1-4020-8598-7_7
发表时间：
2008-01-01
期刊：
COMMUNICATING SCIENCE IN SOCIAL CONTEXTS: NEW MODELS, NEW PRACTICES
影响因子：
--
作者：
Trench, Brian
通讯作者：
Trench, Brian
影响因子：
4.4
作者：
Marlatt, GA
通讯作者：
Marlatt, GA
影响因子：
3.1
作者：
Coombs, W. Timothy;Holladay, Sherry Jean
通讯作者：
Holladay, Sherry Jean