Conducting online focus groups on Facebook to inform health behavior change interventions: Two case studies and lessons learned.

Conducting online focus groups on Facebook to inform health behavior change interventions: Two case studies and lessons learned.
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DOI:
10.1016/j.invent.2017.07.005
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发表时间:
2017-09
期刊:
Internet interventions
影响因子:
--
通讯作者:
Ramo DE
Ramo DE
中科院分区:
其他
文献类型:
--
作者:
Thrul J;Belohlavek A;Hambrick D;Kaur M;Ramo DE

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在线社交媒体为研究参与者招募和数据收集提供了巨大的潜力。我们通过Facebook与年轻成年物质使用者的目标人群进行同步(实时)在线焦点小组(ofg),以告知Facebook健康行为改变干预措施的发展。在本文中,我们报告了今后研究的方法和经验教训。在两项研究的背景下,参与者是通过Facebook招募的,并被分配到五个90分钟的私人Facebook游戏中的一个。研究1招募了两名年轻成年性和/或性别少数(SGM)吸烟者(范围:每组9至18名参与者);研究2招募了三组年轻的成年吸烟者,他们也有危险饮酒(每组5到11名参与者)。在11天(研究1)和22天(研究2)的时间里,我们分别招募、评估资格、收集基线数据,并将来自美国各地的不同样本的参与者分配到Facebook小组。在研究1中,35名受邀参与者中有27名(77%)参加了ofg,而在研究2中,32名受邀参与者中有25名(78%)参加了ofg。研究1中的参与者平均发表30.9 (SD = 8.9)条评论,平均字数为20.1 (SD = 21.7)个单词;研究2中的参与者平均发表36.0 (SD = 12.3)条评论,平均字数为11.9 (SD = 13.5)个单词。参与者普遍对研究过程提供了积极的反馈。Facebook可以成为与年轻人进行同步ofg的可行且有效的媒介。这种数据收集策略有可能为卫生行为改变干预措施的制定提供信息。我们通过Facebook进行同步(实时)在线焦点小组(ofg)。在本文中,我们报告了今后研究的方法和经验教训。Facebook是进行同步ofg的可行且有效的媒介。这一战略可为健康行为改变干预措施的制定提供信息。
Online social media offer great potential for research participant recruitment and data collection. We conducted synchronous (real-time) online focus groups (OFGs) through Facebook with the target population of young adult substance users to inform development of Facebook health behavior change interventions. In this paper we report methods and lessons learned for future studies. In the context of two research studies participants were recruited through Facebook and assigned to one of five 90-min private Facebook OFGs. Study 1 recruited for two OFGs with young adult sexual and/or gender minority (SGM) smokers (range: 9 to 18 participants per group); Study 2 recruited for three groups of young adult smokers who also engage in risky drinking (range: 5 to 11 participants per group). Over a period of 11 (Study 1) and 22 days (Study 2), respectively, we recruited, assessed eligibility, collected baseline data, and assigned a diverse sample of participants from all over the US to Facebook groups. For Study 1, 27 of 35 (77%) participants invited attended the OFGs and 25 of 32 (78%) for Study 2. Participants in Study 1 contributed an average of 30.9 (SD = 8.9) comments with an average word count of 20.1 (SD = 21.7) words, and 36.0 (SD = 12.3) comments with 11.9 (SD = 13.5) words on average in Study 2. Participants generally provided positive feedback on the study procedures. Facebook can be a feasible and efficient medium to conduct synchronous OFGs with young adults. This data collection strategy has the potential to inform health behavior change intervention development. We conducted synchronous (real-time) online focus groups (OFGs) through Facebook. In this paper we report methods and lessons learned for future studies. Facebook can be a feasible and efficient medium to conduct synchronous OFGs. This strategy can inform health behavior change intervention development.
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